YouTube asserted its dominance as a video platform that transcends traditional television at its upfront event from Lincoln Center today, boasting billions of viewers and achieving highly relevant ads for its brand partners. "We're redefining what TV looks like, helping creators reach new heights and using AI to expand creativity," said Neal Mohan,...

Gold House, an influential cultural organization dedicated to empowering AAPI creatives, businesses and communities, hosted its highly anticipated third annual Gold Gala, themed A Gold New World. The event took place at the historic Music Center in downtown Los Angeles and attracted over 600 guests, including prominent leaders. The Gold Gala was a vibrant...

Netflix is looking to score on its NFL Christmas Day games by doubling down on adtech. In its first in-person TV upfront week presentation (the company had a virtual upfront last year), held today at Manhattan's Pier59 Studios, the company announced several ad tier updates, including its own in-house adtech platform. "Bringing our adtech in-house...

Warner Bros. Discovery unveiled a slate of new content, ad products and consumption metrics at its TV upfront presentation in Madison Square Garden on Wednesday morning. The pitch, whose theme was Make It Happen Here, centered on the iconic intellectual property WBD has at its disposal and a reenergized stable of television and film following...

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Albertsons Media Collective's Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, The Garage dives into the why, the how and the who cares of retail media innovation. In our fourth special episode from the Possible conference in Miami,...

For its 2024 upfront event on Tuesday, TelevisaUnivision welcomed advertisers to its "casa" to talk measurement over margaritas. The Spanish-language broadcast network immersed upfront attendees in Spanish culture through its "Casa Cultura," a blend of food, music and entertainment while spotlighting its key points of differentiation in the category:...