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Building a Standout Brand Goes Way Beyond Your Logo: Nick Westergaard on Marketing Smarts [Podcast]

Brand strategist Nick Westergaard, author of 'Get Scrappy' and 'Brand Now,' breaks down the process of building a standout brand. Read the full article at MarketingProfs

Why Social Media Should Leave Your Marketing Department--And Where It Should Go Instead

Just about every business has a social media presence, but is social media marketing really effective? Maybe we should be using social media in a different way. Read the full article at MarketingProfs

How to Generate Leads: A (Mostly) Complete Guide for Marketers [Infographic]

Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. This infographic from Orbit Media Studios covers each essential element of that journey. Read the full article at MarketingProfs

How Grammar Mistakes Influence People's Perceptions of Companies

Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio. Read the full article at MarketingProfs

Keep It Real: How to Not Over-Automate Email Sequences

In email marketing, there's a fine line between annoying and intriguing. Too much automation can put you over the edge. This article will help you avoid over-automated email sequences. Read the full article at MarketingProfs

Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing

Content marketing can make or break the success of an account-based marketing campaign. To ensure your campaign is a success, avoid these five content mistakes. Read the full article at MarketingProfs

The Reputations of the 100 Most Visible Corporations

Americans say Patagonia, Honda, and Moderna have the best reputations among high-profile companies, according to recent research from The Harris Poll and Axios. Read the full article at MarketingProfs

Why Some New Products Get Adopted Quickly: A Lesson From Infomercials

If you've ever wondered what gets a new product adopted quickly, look no further than late-night infomercials. Their use of a marketing formula contains lessons every marketer can learn from. Read the full article at MarketingProfs

Marketing Growth: How to Optimize Brand and Demand [Infographic]

When looking to drive growth marketers typically focus on demand marketing. However, recent research shows that a more balanced investment between brand and demand marketing can be highly effective. Read the full article at MarketingProfs

'Be a Quitter Like Me'--Stories, Connections & Books: Bobby Lehew on Marketing Smarts [Podcast]

Fresh off a MarketingProfs webinar, Bobby Lehew joins us to answer questions we didn't get to in the Q&A. We talk about where powerful stories come from, how to connect with your audience, and why it's OK to quit on bad books. And more. Read the full article at MarketingProfs

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