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Netflix Scores Live NFL Games on Christmas, Shocks TV World

Christmas is coming early for Netflix. Top line Today, ahead of its upfront presentation at Manhattan's Pier59 Studios, Netflix announced that it scored live NFL Christmas Day games. In a blog on its Tudum website, the streaming giant said it'll be the global home of two NFL games on Dec. 25, also getting at least...

Wed May 15, 2024 18:01
Retail Media Search Is Where Intent and Discovery Will Merge

Digital marketers are moving up the funnel--we're going in-store, the cookies are crumbling--and still, the humble place where it all started, search, is not only surviving but thriving. You might think sponsored search ad revenues of Amazon, the giant of retail media, would have slowed down by now. But nope. The market is predicting another...

Wed May 15, 2024 18:01
Plant-Based Battle: Beyond Meat’s CEO Pleads for Unity in Beleaguered Sector

The plant-based meat industry, faced with sales drops and image problems, has already identified its most outspoken foes, namely well-organized, deep-pocketed Big Pharma and Big Beef. But those aren't the only critics of the startup food sector, according to Ethan Brown, CEO of Beyond Meat, who said that some "hard-core vegans" are aligned with those...

Wed May 15, 2024 18:01
Mark Thompson Lays Out the Facts of CNN’s New Ad Strategy

There's no shortage of opinion in today's news media landscape. That's why CNN head Mark Thompson is leaning into an ethos shared by vintage Dragnet detective Sgt. Joe Friday: "Just the facts, ma'am." "We see ourselves as a news network first, rather than opinion," Thompson told ADWEEK ahead of taking the stage at Warner Bros....

Wed May 15, 2024 17:01
Politico Gets Access to More Reader Data, Launching Its First Consumer Registration Wall

Politics publisher Politico began the rollout of its first consumer registration wall Wednesday, the first step in a larger strategy from the Axel Springer property to gather more information about readers. The registration wall will initially let readers access up to 10 articles before asking them to share basic information with the publisher--their...

Wed May 15, 2024 16:01
Look Inside the Pitch Deck That Sustainability Platform Provenance Used to Raise $5 Million

Sustainability tech platform Provenance, which aims to simplify brands' green claims, announced Wednesday that it raised $5 million in a series B funding round. (Scroll down to view the full pitch deck.) The round was led by Martin Sorrell-founded venture capital firm S4S Ventures. This is the third funding round for Provenance, following a $2...

Wed May 15, 2024 14:02

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