This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at the Way Upfronts, ADWEEK has learned from a source familiar with the first-of-it's-kind event. The virtual upfront is Oscar-winning producer Michael Sugar's brainchild and debuted on Tuesday and Wednesday. Sugar,...

We all have our favorite singers and bands that we love listening to and going to see in concert. However, most people are unaware of how these musicians were discovered and the process behind creating the hit songs we enjoy. From discovering Maroon 5 to Eminem, songwriter Evan Bogart has seen it all and understands...

Live from New York... it's Sunday night? Saturday Night Live is celebrating the big 5-0 in 2025, and NBC is marking the occasion with a weekend-long celebration culminating in a three-hour special that's airing on February 16 from 8-11 p.m. ET. Flip ahead in the calendar, and you'll see that's a Sunday, not a Saturday....

In this episode of Brave Commerce, Ben Goodwin, co-founder, CEO and formulator of Olipop, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and strategies involved in creating products that bring both enjoyment and health benefits to consumers. As the conversation begins, Ben shares his early experiences consuming...

As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already being adopted by digital publishers, to justify CTV pricing and judge ongoing campaign performance. As the recent NewFronts showed, there's an appetite for this newer measurement. Using attention metrics in CTV is still nascent,...

The neighborhoods are dusty and desolate, the weather is foul and the inhabitants are sketchy at best--dupe sales, public urination and violent thuggery are common. The cuisine, if it can be called that, comes mostly pickled in giant jars of mystery juice. Is this really a travel ad, a category known for its glossy, picturesque,...