Campaign promoting the retailer’s summer fashion range was created by The Gate.

Canned-water brand's products are available at Amazon UK and stores including Tesco and Co-op.

Brand typically works with agencies on market-by-market basis.

The campaign was created in-house.

Ad push is third in online retailer Wayfair’s ‘Go your own Wayfair’ campaign.

The week-long festival celebrates creativity, technology and culture.