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I feel therefore I do: why ads should appeal to the 'lizard brain'

Advertising’s obsession with tech can come at the expense of emotional engagement. And that can lead to homogeneous, boring ads, writes the Uncommon Creative Studio founder.

Mon May 20, 2024 14:33
The Financial Times appoints lead creative agency for key 2024 campaign

The Brooklyn Brothers previously created hero campaigns for the FT.

Mon May 20, 2024 13:32
Freely debut sees people having 'big moments on big TVs anywhere there's wifi'

Wifi-enabled service launched on 30 April.

Mon May 20, 2024 13:32
What does the Pitch Positive Pledge mean in practice?

On its two-year anniversary, for some the pledge is having the desired effect but others, intermediaries included, find the landscape much more complicated.

Mon May 20, 2024 13:01
Campaign Against Living Miserably and The Or tackle Father’s Day stereotypes

Artists have redesigned Father’s Day cards to showcase positive messaging about dads.

Mon May 20, 2024 11:31
Campaign Best Places to Work 2019-24: the ever-present agencies

Seven adland workplaces have consistently been named in the Campaign Best Places to Work list since the survey's 2019 inception.

Mon May 20, 2024 08:33

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