Adweek
U.S. Bank has been around for 161 years, but its latest campaign is as modern as it gets, utilizing artificial intelligence to get it to market in less than four months. The campaign, "The Power of Us," is the first under chief marketing officer Michael Lacorazza, who has been in the position for seven months....
I don't seek the spotlight and I never felt held back by my identity. Yet I am still reminded every day of the harsh reality of prejudice and discrimination our community continues to face post-pandemic. This has changed how I view my own identity and the importance of visibility and representation. It's why I'm sharing...
A little light is shining on Google's Search black box. A leak of 2,500 internal documents, which Google has confirmed are real, sheds some light on the workings of its search engine--which has long been a mystery for search-engine-optimization experts and businesses--like what data Google collects, how it relies on links and how it views...
Citizens of earth, gather round for a bizarro bedtime story with a science-fiction flair that celebrates the Hong Kong Ballet's 45th anniversary and the debut of its first dance school. The fantastical tale starts here: "One odd day, a UFO lands and an alien enters the classroom," where the teacher starts a conversation through movement....
More inclined to repurpose than reminisce, Gatorade brought back its "Is It In You" campaign with a new cast of athletes and renewed purpose. First unveiled by Foote, Cone and Belding Chicago in the late 1990s, the "Is It In You" campaign was a sports marketing classic that featured black-and-white images of athletes dripping with...
In a church full of mourners, a man weeps for the relative he's lost. This is, by all appearances, a sad day for him. As it turns out, it's also a windfall moment because Aunt Beatrice was loaded, and her loving nephew is literally drying his tears with a wad of bequeathed cash. So he's......
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