Just like the Land of Oz's resident good witch Glinda, Tubi knows about popular. And a new brand campaign is quantifying the Fox-owned FAST service's increasing popularity with some eye-catching numbers. With 75 million to 80 million monthly active users (MAU) in the U.S., Tubi can officially boast about outranking popular things such as Pickleball,...

The lifestyle and beauty publisher Coveteur is shuttering, according to two people present on the Wednesday Zoom call where this was announced. As part of the closure, the company is eliminating roughly 17 roles--a dozen editorial and five staff. Six members of the editorial team will stay on until June 15, while the rest of...

In this episode of The Speed of Culture, Matt Britton sits down with Eric Tosi, chief marketing officer of the Vegas Golden Knights hockey team. They discuss the role of sports in revitalizing Las Vegas, the strategic marketing efforts to build a local fan base, and the integration of technology and storytelling in modern sports...

In recent years, Google has been at the forefront of pushing the boundaries of what is possible. One of its latest innovations is the introduction of Generative AI Search, a revolutionary tool that has the potential to impact publishers, advertisers and the marketing industry significantly. In this episode of Yeah, That's Probably an Ad, community...

Advertisers, are you still watching? Netflix recently released the second installment of its What We Watched Report, which represents 99% of viewership from July to December 2023. The biannual report includes some new data of interest to advertisers and marketers. "Netflix expanding what they publicly report about what's viewed on their platform could...

Adcolor, the trade organization that celebrates and promotes creative industry diversity, will host its 2024 conference and awards from Nov. 14 through Nov. 16 in Los Angeles. This year, the event's theme is "Off Mute," which refers to Adcolor's broader goal to encourage industry employees to speak out and take action to defend racial equity...