Among the notable creative campaigns from Oct. 30, 2024: Barilla’s subway stunt, Craft Sportswear’s clever runner’s discount and Wikipedia’s truck billboards.

Kimberly-Clark’s U.S. media business, won by Publicis last year, is excluded from a new holding company pitch expected to wrap by the end of 2024.

Brands that understand the diverse communities who consume Latin music can boost engagement from a generation that values authenticity and representation.

5 ways to avoid roadblocks before launching a new name, logo or design.

There’s a satisfaction in doing things with your own hands that smart technology is taking away.

Sports team marketers are no longer just selling tickets and hyping the score to attract and retain fans.