Follow companies, people and places instead of keywords

A keyword matches a word, and a mention matches the company, person or place the word refers to. Inoreader shows who and what each article is about, so you can follow a name without the noise of a common word.

See pricing
  • ProMentions are part of the Pro plan, together with the monitoring feeds, rules and filters you build on them.
  • TeamTeam and Team Intelligence plans include mentions for every member, with monitoring feeds, rules and filters pooled across the team.
The page of the IKEA mention in Inoreader, with an AI overview of recent coverage, the mention trend and the latest articles

See who and what each article is about

Inoreader reads each new article and recognizes the companies, products, places, public figures and events in it. These mentions are listed at the top of the article, grouped by type.

Precise matching

Apple the company is a different mention from apple the fruit, and different forms of a name, such as UBS and UBS AG, count as one. Mentions work in English, French and German articles.

Mention pages

The page shows an AI-generated overview of the recent coverage, a trend line, the latest articles in your feeds and in all public feeds, the sources that cover it most and the names that appear with it.

Follow it as a feed

Create a monitoring feed from a mention's page or card, and every new article that mentions it arrives in your account.

Rules and filters by mention

Choose List of mentions as a condition in a rule or a filter, so you can get alerts about a company or keep only the articles about a given company or person.

Explore a mention

  1. Open an article and find the Mentions line at the top. Click See all to list every company, product, place, person and event in it.
  2. Hover over a mention to see a short description and its coverage in the past week, and click View details to open its page.
  3. On the page of the mention, read the Coverage tab for the trend and the latest articles, and the About tab for its top sources and related mentions.
  4. Click Create monitoring feed to follow the mention, or choose List of mentions as a condition when you create a rule or a filter.
  5. To move the mentions to the bottom of the article or hide them, open the menu next to the Mentions line.

Use cases

Following a competitor without false matches

When the name of a competitor is also an ordinary word, a keyword search brings in unrelated articles. Follow the company as a mention in a monitoring feed, and you receive the articles about the company and not the others.

Seeing how a story develops

Open the page of a person, a product or an event in the news to see whether its coverage is growing, which sources cover it most and which other names appear with it.

Alerts about the people and places you cover

Create a rule with a mention as its condition, and Inoreader sends you a push notification or an email when a new article in your feeds mentions a public figure, a region or a product you report on.

Frequently asked questions

What is a mention?

A mention is a company, product, place, public figure or event that Inoreader recognizes in an article. Each article lists its mentions at the top, grouped by type, and each mention has a page of its own.

How is a mention different from a keyword?

A keyword matches a word wherever it appears. A mention matches the specific company, person or place that the word refers to, so when you follow Apple as a mention, you get articles about the company and not about the fruit.

Which articles have mentions?

Inoreader recognizes mentions in articles written in English, French and German, both in the feeds you follow and in widely followed public feeds.

What does the page of a mention show?

The Coverage tab shows an AI-generated overview, the trend of the past week and the latest articles that mention it, both in your own feeds and in all public feeds. The About tab shows a short description, the sources that covered it most in the past week and the mentions that most often appear with it.

How do I follow a mention?

Click Create monitoring feed on the page of the mention or in the card that opens when you hover over it. The monitoring feed then collects every new article that mentions it. Pro includes 30 monitoring feeds.

Can I move or hide mentions?

Yes. Open the menu next to the Mentions line in an article to move the mentions to the bottom of the article or to hide them. You can change this again under Preferences > Settings > Article contents.

Related features

Monitoring feeds

Watch any keyword, brand or topic across the web

Search

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Inoreader Intelligence

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Build your own newsfeed

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