On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices, accusing Google of abusing its “dominant positions through the operation of both its publisher ad server and buying tools to restrict competition in the UK.” The post The CMA Objects To Google’s Ad Tech Practices Ahead Of DOJ Antitrust...

What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately. They all served as inspiration for the code names associated with different internal Google projects that came to light as part of the DOJ’s ad-tech-focused antitrust lawsuit against Google. The […] The post...

Behind every scam is someone with a deep understanding of the nuances (and loopholes) within a given system. In one such operation, uncovered this year by invalid traffic monitoring company HUMAN, the scam cloaked traffic coming from piracy sites. Advertisers thought they were buying on a cryptocurrency news site, for example, but their ads were […]...

Research suggests ad spending on free ad-supported TV (FAST) channels in the US jumped nearly fourfold between 2020 and 2023 and is expected to double between 2023 and 2025. Ad buyers are spending because more viewers are giving FAST channels a chance. (No one likes wasting an average of 11 minutes just to find something […] The post Talking CTV Transparency...

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: Court Is In Session appeared first on AdExchanger.

The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for good – or, at least, for effective political organizing? The post What’s The Endgame For Gaming Ads?; Panning Gold From Sludge appeared first on AdExchanger.