The NFL kicks off tonight and so it’s back to that fun-packed arena the Colosseum in Rome for Pepsi with sponsorship partner Paramount Global, plugging the fizzy drink and Ridley Scott’s new gladiator epic. Featuring four NFL stars, including Taylor Swift’s current squeeze Travis Kelce (who makes a pretty good gladiator.) Megan Thee Stallion does …...

GUT is launching its ninth global office, in the hearland of advertising New York. The new office will be led by MD Gus Marmarinos, who joins GUT after two decades at Saatchi & Saatchi and CCO Officer Lucas Bongioanni, formerly of The Community. They will report to GUT US CEO Sandra Alfaro. GUT, majority-owned by … The post Ambitious creative...

Nestle is a pretty important account for WPP’s VML as it tries to earn its spurs and this new global effort has most of the elements that have formed the agency’s best work for the client (the agency now being a combo of JWT, Nestle’s long-term agency, Wunderman, Y&R and the former digital specialist VML.) … The post MAA Ad of the Week: Kit Kat...

The highly-anticipated Oasis reunion tour was set to be a cultural milestone. For fans, it was the end of a 15-year wait for the band to return to the stage; for marketers, it was a great opportunity to capitalise on a key moment in music history. However, what could have been a perfect case study … The post Oasis: transparency, consumer trust and...

Now that John Lewis has got its fashion mojo back, Marks & Spencer is facing some serious competition on the high street (although in reality the battle is probably online). Autumn is the biggest fashion season of the year, and advertising for both brands has got to be stylish enough to attract the fashion crowd … The post Mother injects some...

Qatar Airways is so devoted to its customers (and potential customers) that it’s allowing each and every one of them to star in their own version of a new commercial. Thanks to AI, not only can you immerse yourself in the airline, you can immerse yourself in its advertising. In McCann UK’s new work, all … The post AI makes customers the stars of McCann...