Instagram Live Analytics: How to Use Data to Get More Views

Instagram Live has been trending over the last year. If you’re considering whether it’s a good fit for your brand, you may be thinking, “Hey, having Instagram Live analytics would really help my business understand and level up these videos.” You’re in luck. Until recently, none of the Instagram analytics tools out there tracked Instagram Live analytics....

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How to Use Hashtags in 2021: A Quick and Simple Guide for Every Network

Whichever social media platforms your brand uses as part of its social media strategy, knowing how to use hashtags will help boost your brand’s social media reach and engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down...

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4 Metrics to Track if You’re Using Social Messaging for Customer Care

Imagine for a moment that you’re having an issue with a product or service and need to contact the company’s support team. You visit their website, navigate to their contact page, and find a list of social messaging apps (including WhatsApp, Facebook Messenger, and WeChat) alongside their phone number. Do you face the phone tree and hold music—or do...

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How Often to Post to Social Media in 2021

It’s the question that launched a thousand sleepless nights: “How often should I post to social media?” Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. Still, there’s a lot of pressure on to find that sweet spot of frequency....

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Why Social Messaging is the Key to an Unbeatable CSAT Score

Brands with unhappy customers don’t last long. Your customers’ perceptions of your company affect everything from brand reputation and customer loyalty to your bottom line. If they’re happy, do more of what’s making them feel that way. And if they’re not, you’d better learn why and do something about it—fast. That’s why measuring and reporting on...

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How to Change Your Twitter Handle on iPhone, Android, or Web

It’s time to change your Twitter handle. Maybe you’ve grown tired of the name you chose when you joined in 2007, or maybe it just doesn’t represent who you are anymore. Maybe you’re a business and you’ve gone through a rebrand or name change. Whatever the reason, changing your Twitter handle is a quick and easy process that will make logging on more...

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How to Create a Social Media Calendar: Tips and Templates

A social media calendar is like the Marie Kondo of your entire social media strategy. It sounds like a big commitment at first, but you can rest assured it’ll pay that time back in the future. (Not to mention preventing minor panic attacks.) Whether it’s a simple grid with a few links, or a bespoke dashboard that can plan out dozens of feeds, your...

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We’re Shutting Down the Entire Company for a Full Week—Here’s Why

In 2020, as the pandemic surged across the globe, we went home. In-person interactions were cancelled, each to be replaced by a digital counterpart. By January 2021, the average internet user had accounts on 8.4 different social media platforms and was spending two hours and 25 minutes on social media every day (with seven hours total spent on the...

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Experiment: What Kind of Promoted Tweet Gets a Higher Click-Through Rate?

Bad news to all you social-media-blog-reading billionaires out there: when it comes to promoted Tweets, money can’t buy you happiness. (Whether it brings you meaning and bliss in real life, we’ll leave up for debate. I’m personally pretty certain my life would improve significantly if I had enough cash to purchase the McBarge, but I digress.) While...

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How to Use Instagram Reel Insights to Make Better Reels

A recent Instagram update includes what brands and creators have been waiting for — Reels Insights. Since their introduction in 2019, Reels have become an integral part of Instagram’s ecosystem. They now sit front and center in the app, easily accessible from the home page, account pages and Explore page. And Instagram’s efforts to promote Reels are...

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