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The Best Instagram Reel Length for Max Engagement

Forget about square-shaped photos. These days, Instagram is a hub for video content, and Reels is leading the shift. Since the Instagram Reels length runs from 15 to 60 seconds, these short videos are a chance to quickly grab users’ attention. Unlike Instagram Stories, Reels won’t disappear after 24 hours and tend to be much shorter than the standard...

Experiment: We Spent $345 on Spark Ads on TikTok. Here’s What Happened

If you’re thinking about getting started on TikTok ads (specifically Spark Ads), you’re not alone. TikTok’s ad revenue is expected to triple in 2022, with more businesses than ever using paid promotions to amplify their reach on the platform. TikTok ads already reach nearly 885 million people worldwide, and up to 81.3% of Americans over 18, which makes...

Instagram Reels Algorithm: Everything You Need to Know

If you’re a social media nerd (a term of endearment here at Hootsuite HQ), you’ve probably already studied our guide to the Instagram algorithm in your quest to achieve better engagement for your business Instagram account. But if you really want your Instagram Reels in particular to make a splash, it’s important to know that this Instagram feature...

What Happens When You Spend $100 to Promote an Instagram Post (Experiment)

I’m no financial expert, but I know that $100 can get you a lot of things. For instance: $100 can buy a pair of jeans your mom will think are too expensive, or one hundred gumballs. Or, it could buy you some serious reach on Instagram. To be clear, I’m not talking about buying an audience or likes. Here at Hootsuite HQ, we’ve been there, done that,...

111 Time-Saving Keyboard Shortcuts for Social Media Managers (PC and Mac)

Did you know using keyboard shortcuts can save you hours of time? Holy shift! As a social media marketer, think what you could achieve with all that extra TikTok dancing practice? But seriously: Shortcuts can help you schedule social media posts, reply to DMs, insert hashtags (without copy/pasting), switch between tabs and accounts, and so much more....

How to Build an Instagram Sales Funnel in 8 Steps

Do you like TOFU? I’m not talking about that jiggly bean curd stuff, I mean “Top of Funnel” content. Sure, you do, because it’s the first step of every successful Instagram sales funnel… Plus, you’re reading this right now. Instagram can be your all-in-one sales funnel, as long as you set it up for success with a solid Instagram marketing strategy....

How Much Do Facebook Ads Cost? (2022 Benchmarks)

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” this year, I’d have $432. How many Facebook ads would that buy? It depends. Yep, the answer to all of your Facebook ad cost questions is, “It depends.” It depends on what industry you’re in, who your competitors are, the time of year, the time of day, how you target your...

Instagram Video Sizes, Dimensions, and Formats for 2022

Instagram video has quickly become one of the most sought-after platform features. From Stories to Reels, in-feed videos, and more, there are so many ways to tell a visual story. While Instagram videos are popular, not every video makes it to the front page. Different videos serve different purposes, and as a result, have different requirements. If...

2022 Instagram Reel Sizes Cheat Sheet: Specs, Ratios, and More

We should have called this post “The Reel Deal,” because it’s got all the details you need to properly format your Instagram Reels. It’s the only cheat sheet you need for Instagram Reel sizes and specs. Below, find specs, ratios, formatting tips and more — everything you need to make your Instagram Reels look great, with (sigh) no clever wordplay to...

An 8-Step Guide to Efficient Content Planning for Social Media

Content planning is the most important factor in the success of your social media strategy. (There, I said it.) It’s much more than choosing a photo, writing a caption, and scheduling it to post. You can have the world’s best social media marketing strategy, but it won’t be successful without proper content planning. Here’s why that is, and the 8...

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