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Targeted Advertising: A Simple Guide to Reaching Your Customers

Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.” Done right,...

11 Apps for Marketers & Why You Should Download Them

Marketers need the advantage of real-time customer data to effectively do their jobs. The right iPad and iPhone apps can help — in this piece, we’re diving into 11 Apple device applications that can help take your marketing to the next level. 1. HubSpot Price: Free Need a better marketing framework? The HubSpot mobile CRM suite has...

Social Media PR: 6 Tactics to Improve Your Social Public Relations

Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain...

A Privacy First-World Won't Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot's CMO

As marketers, we thrive on data. Data can help us identify when content is underperforming, and pivot to provide the highest value to our prospects and customers. It can also enable us to explore new, underutilized channels, and discover the best platforms to connect with our audiences. All of this is to say: Any changes to the existing data collection...

13 Common Interview Questions and How to Answer Them

You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.” The key to a successful interview is preparation, so it’s important to look up interview questions...

What Is Small Business SEO?

Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for your business, no budget required. It’s important not to confuse small business SEO with...

30 Leadership Behaviors You Need to be an Excellent Leader

Leadership isn’t just about control — it’s also about actions and behaviors. As a leader, do your current leadership behaviors align with both your and your team's goals? And does your behavior boost your team’s morale or bring the mood down — resulting in high turnover and less efficiency? To help you answer those questions, we've put together a breakdown...

Everything You Need To Know About Google Web Stories

Google is not a social media channel per se, but one of its features, Google Web Stories, is similar to the stories format that you’d see on popular sites like Instagram. It poses a unique opportunity for creators, so read on to learn all about Google Web Stories, what they can do for your business, and how to create them and make an impact. Table...

10 Positive Feedback Examples Your Employees Need to Hear

Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive feedback, I felt like all of my wins went unnoticed and that they didn’t matter nearly as much as my losses. This caused me to lose motivation and my productivity began to suffer. It also pushed me to leave the company...

How Emergent Leadership Can Help Your Team Thrive

Think of every group project you’ve been in – whether in high school, college, internship, or other. Often, someone would naturally take the reigns without being officially appointed as the leader – that’s called emergent leadership and it’s something you may want to leverage in your professional life. Learn the key characteristics of emergent...

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