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B2B Marketing News: B2B’s Innovation Gap, Marketing Budgets Rise, New Trust Barometer Report, & Google Showing More FAQ Snippet Results

The Growing Innovation Gap Is Costing B2B Brands Despite 68 percent of B2B marketers noting that they considered themselves "advanced," a mere four percent achieved scoring at that level, according to newly-released report data, also showing some of the reasons that fostering innovation can be more difficult for B2B marketers, creating an innovation...

B2B Marketers on the Move: Celebrating May B2B Industry Movers & New Opportunities

Today's B2B marketing landscape consists of swift changes, often accompanied by growth that happens so fast that it can be difficult to fully appreciate. For over two decades, TopRank Marketing has been honored to help a wide array of the world's top B2B marketers and major brands elevate and go beyond merely being competitive, to standing out from...

Episodic Expansion: How to Optimize B2B Experiences by Expanding Your Podcast to Full-On Video

Podcasts have been having their 15 minutes of fame for nearly a decade now. For marketers, we’ve seen podcasts go from off the radar, to a wide open new channel, to an established, even crowded, medium. It’s true that it’s harder to build a subscriber base now than it was at the beginning of the B2B podcast boom. That doesn’t mean podcasts aren’t...

B2B Marketing News: B2B Data Onboarding Insight, Google’s New Ad Formats, Marketing Campaign Performance Study, & LinkedIn’s Employer Branding Guide

Google Shares Sneak Peek At New Advertising Features Google has offered a look inside several of its new forthcoming Google Ads features, including responsive display and mobile ads that animate static imagery and better white space formatting, highlighted in a showcase of examples from firms that have tested the new tools, Google recently announed....

5 Timely Ways B2B Brands Can Conquer Metaverse Marketing

The metaverse — a term coined in a 1992 novel — isn’t done cooking yet, but with a world that needs to eat right now and chefs that need to cook, what do B2B brands need to know to get ready? Just 18 percent of brand marketing and analytics executives said that they understood the metaverse and how it will affect their brand, according to recently-released...

Mental Health in Marketing: Top Wellness Tips for B2B Marketers

May is Mental Health Awareness Month. At TopRank Marketing, we care about mental health. We care about it because we care about people: their words, their stories, their experiences. Those things matter, and in order to protect them, we have to protect the well-being of the individuals they come from. Did you know that in the United States alone,...

B2B Marketing News: Always-On Surges In B2B, Employee Influencers Build Trust, LinkedIn’s New Captions, & Video Distribution Study

B2B Marketing and Sales Leaders Focus on Pipeline Growth 48.8 percent of B2B sales and marketing professionals have said that an expanded pipeline was their top priority in 2022, followed by building and staffing teams at 22.4 percent, and expanding addressable market with 8.3 percent, according to newly-released survey data. MarketingCharts B2B...

Triple Word Score: 10 Spellbinding B2B Marketing Takeaways from Scrabble

What strategic lessons can today’s B2B marketers gain from taking a new look at the original classic word game Scrabble? With word games more popular than ever thanks to the runaway success of Wordle and its offshoots, it’s the perfect time to reach into the bag of letters and uncover some of the important marketing insights we can learn from the...

The Business Case for Awesome B2B Content

Have you seen Everything Everywhere All at Once? It’s a must-watch for everyone, but especially B2B marketers. The movie tells a simple story about healing generational trauma. But it does so using multiverse travel, kung fu fighting, a truckload of googly eyes, and much more. Simply put, it’s awesome. You have to admire the bravery of both...

B2B Marketing News: Shifting B2B Buying Behavior, Rising Hybrid B2B Sales, MarTech Landscape Report, & LinkedIn’s Record Engagement

B2B marketers adjust to shifts in buyer behavior 83 percent of B2B marketing leaders have said that brand purpose was important to new buyers, while meeting the challenges of changing buying behaviors was seen as the top priority in the next year — two of several findings of interest to B2B marketers contained in newly-released Forrester survey data....

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