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How to Win at the Platform Game

Many business leaders are overlooking a way to grow their company and capture untapped value. Most of them understand the superior value of business models built around subscription-based software as a service (SaaS) and models built around marketplaces that join together many buyers and sellers. Few, however, understand the exponential growth and value...

The Retail Profitability Paradox

When we think about the COVID-19 pandemic’s impact on how people shop — and on how retailers cater to their needs — it’s important to recognize that consumer preferences to “buy online, pick up in store” and to take advantage of other digitally enabled solutions are not simply short-term shifts. In fact, the current period is more likely a tipping point...

Why Short CMO Tenure Is Not Always a Problem

Many chief marketing officers track the annual CMO tenure report released by Spencer Stuart, a leading executive search company, with great interest. Since it was first released in 2004, I’ve followed the study’s updates and observed the host of media coverage the report receives each year on what the data means for marketers and companies. Most of...

The Best of This Week

To Solve Grand Challenges Virtually, Digital Inclusion Is Key When hackathons are held virtually, people from a variety of circumstances have an opportunity to participate. Research focused on global hackathons related to the COVID-19 crisis over the past year offers insights into how to make remote collaboration succeed with participants who have...

Make Pride a Commitment, Not Just a Campaign

There is a certain predictability to marketing in June. Logos dress up in rainbow colors. Marketers vie to outdo their counterparts at other brands in finding clever ways to weave Pride into their messaging and limited-edition products. The news media publish “best of LGBTQ+ pride” lists on cue. And invariably, a raft of experts decries these mostly...

Making the Case for ‘Subjective Age’ in the Multigenerational Workforce

In today’s business world, for the first time ever, up to five generations find themselves working side by side in an increasingly volatile, fast-paced, and uncertain economy. Challenges in the workplace are bound to arise, including those related to cultural gaps. But generational differences are nothing new; Aristotle complained about younger generations...

Remaking the Workspace to Boost Social Connection

Our relationship to space is a complicated one. Space is one of those terms that many of us sense we grasp but struggle to describe with any precision. It is often imagined in terms of an imprecise distance, as in the space between objects and people, or a quantity, as in, “How much space is left on my hard drive?” or “Is there space in the living room...

How Digital Inclusion Can Help Solve Grand Challenges

Hackathon events usually run over several days and involve hundreds or even thousands of people brainstorming and critiquing projects. Before the pandemic, most events were done in person or through a combination of in-person and remote efforts. But once the pandemic was underway, those models were no longer feasible. When we conducted a global study...

The Best of This Week

A Practical Approach to Reducing Bias in Hiring Decisions Organizations can establish policies that “blind” decision makers to potentially biasing information, but this is rare. This article looks at when managers and other evaluators might choose to blind their own judgment and suggests ways they can foster less-biased decision-making in their organizations....

Digital Transformation After the Pandemic

Related Reading D. Bonnet and G. Westerman, The New Elements of Digital Transformation, MIT Sloan Management Review, Nov. 19, 2020. The COVID-19 pandemic has forced organizations to transform themselves almost overnight and overturned long-held assumptions about how we work, where we work, and the tools we use to get work done. How do we ensure...

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