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3 content marketing strategies to support SEO success

“When we think about [SEO] success, we often think about ranking on the first page of Google,” said Jon Lightfoot, founder and CEO of Strategic SEO Solutions, in a recent webinar. “But beyond ranking [at the top], there’s something more [important], which is ranking for the right keywords.” Ranking for the topics your target audience is searching...

Google Analytics 4 guide for PPC

Like many of you, the first time I looked at Google Analytics 4, I immediately closed it and said, “nope!” A year passed. Then we learned that Universal Analytics was going away in 2023, which finally forced me to explore GA4. It feels like going from Windows to Mac. You just have to know what you’re looking at. Universal Analytics...

SEO reporting to impress: How to successfully report your SEO process, efforts and result

None of us have likely become an SEO for the love of reporting, in fact, it’s among the least favorite activities for many SEOs based on a poll I did a while ago.   However, decision-makers care a lot about reporting as it’s how we communicate and they assess the SEO process investment and overall success. In fact, the effectiveness of SEO reports...

9 ways to become an SEO problem-solver

SEO is a big thing. Yes, it is made up of a lot of small things. Some connected, some not. We’d all love to stay on track, on plan and have everything go smoothly. But the reality is that, at some point, something won’t perform as expected or a resource won’t come through. That’s why, to some degree, SEO is based...

More FAQ rich results being displayed in Google Search

Google Search seems to be displaying more FAQ rich results in its search results over the past few days. Both RankRanger’s tracking tool and some SEOs are noticing this increase in the number of times a site is showing FAQ rich results. What are rich result FAQs. Web pages that have a list of frequently asked questions (FAQs) that contain a...

Webinar: Benchmark your social media performance for a competitive edge

Social media benchmarking involves comparing your metrics and processes against the industry standards. Learn how you can get a clear idea of how you stack up against the competition. Hear from Rival IQ and NetBase Quid experts about the metrics and benchmarks you can use to measure your social media performance. Register today for “Benchmark...

Google releases May 2022 broad core update

Google is now rolling out a broad core update named the May 2022 core update, Danny Sullivan of Google announced. This is the first broad core update announced by Google this year. The previous core update was the November 2021 core update, over 6 months ago. The announcement. Google said “today, we’re releasing our May 2022 core...

Spotify, Meta update political ad offerings for 2022 election cycle

Spotify and Meta have made substantial changes to their ad platforms as they brace for the 2022 U.S. midterm elections. These changes will likely impact political ad spending this election cycle. Spotify brings back political advertising. According to an email sent by Spotify to partners this week: Political ads will be eligible...

Take web hosting to the (NVMe) extreme

Today we live in a world that demands speed, reliability, and security. The reality is that 47% of consumers expect a webpage to load in two seconds or less before they bounce. Moreover, if you work with heavy-data applications that slow down your site, you are likely to suffer from: Random down-time on yourwebsiteSlower load time on yourwebsiteHigher...

How to audit your site’s backlink profile

There are differing opinions in the SEO industry about whether disavowing links is still a necessary part of SEO. Some say that Google simply doesn’t count toxic links. Others say that Google still uses the disavow as a means of “policing” spam links. Yet others claim that disavowing toxic links is essential for your site’s health and growth....

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