Make the switch to GA4, or Google will do it for you

If you get Google’s Analytics emails, you may have already gotten the word. But ICYMI, Google has once again reminded us that Universal Analytics (UA) will stop processing data on July 1. What’s new is the email states that starting in March, any customer who does not set up a GA4 property with basic settings, Google will configure one with...

4m

Meta blames weak advertising demand, rivals for Q4 2022 revenue decline

Weak advertising demand and competition from TikTok and other rivals yielded lower fourth quarter revenue and profit for Meta, Facebook’s parent company.  Ad revenue was down 4% to $31.3 billion at Meta’s advertising-supported properties, including   Facebook, Instagram, Messenger, and WhatsApp. Advertising revenue was 97% of Meta’s total revenue...

1h

Google’s search quality raters protest for higher pay

Dozens of Google’s raters, seeking raises and access to benefits, rallied in Mountain View yesterday, with the goal of putting an end to “poverty wages.” Why we care. Google has said it uses as many as 16,000 raters – and about 5,000 are based in the U.S. As a group, Google’s human raters help ensure the helpfulness, quality and relevance...

5h

Microsoft revises multi-channel advertising approach and discontinues bid modifiers for audience ads

Microsoft has revised its multi-channel strategy, which will be accessible for all advertisers on February 21st. Additionally, the audience ad bid modifier will no longer be visible in your campaign settings. Microsoft says “Instead of using positive or negative bid modifiers to manually adjust participation in the audience network, all...

6h

Why SEO should be a product

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue.  SEO as a product largely means the business: Understands it operates in a digital-first world. Makes an effort for its digital properties (website, app, etc.) to be SEO-friendly. This...

8h

How much will backlinks matter in 2023?

Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative source of information. And so, the more backlinks a site had, the higher it was likely to rank on search results. ...

9h

This day in search marketing history: February 2

Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020, finally took effect. Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic...

17h

Report: Microsoft Bing’s ChatGPT feature to be faster and richer with GPT-4

As reported earlier, we are now learning more about Microsoft’s plans to incorporate ChatGPT into Bing Search. Reed Albergotti said that it is not just ChatGPT from OpenAI that is being added to Bing Search but a faster and richer version named GPT-4. The report. The report says, “The most interesting improvement in the latest version described...

1d

ChatGPT Plus launches, it costs $20 a month

OpenAI announced that its highly-anticipated paid version of ChatGPT has launched. Called ChatGPT Plus, it will only be available for people who live in the U.S. Despite earlier pricing rumors reported in the media, ChatGPT Plus won’t cost $42 a month. It will cost $20 per month. People who have been on the waitlist for the paid...

1d

Webinar: 4 disciplines for SEO teams to drive performance by Cynthia Ramsaran

How do you make sure your SEO team is working on activities that will make the most significant impact on your goals? Have you ever set goals only to realize a month or two later that no one has been keeping track of progress? Have you ever reached the end of a year and felt you’ve made no progress on your organic growth targets? Also, is organic growth...

1d