10 Tips to Build a Strong Online Presence for Your Small Business

Guest post by Erik Emanuelli. Today, every business is digital, making online marketing essential for reaching your target audience and generating sale leads. According to various studies, between 70% and 90% of all purchase decisions now start with online search. Image credit: Clay Banks on Unsplash But in order to be successful with your small...

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How to Use Remote Work Technologies to Improve Productivity

Contributed post. Numerous studies have shown how a remote working environment increases happiness and employee productivity among office-based workers. Remote employees save commuting time and escape the often mundane routine of a traditional work setup. Image credit: Andrea Piacquadio on Pexels However, the big challenge for remote work is the...

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What Will the Future of Remote Work Mean for B2B Organizations?

Guest post by Dylan Berger. The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Image credit: Helena Lopes on...

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Six Tips For Creating Effective How-to Guide Articles (With Examples)

Guest post by Natasha Lane. How-to guides are among the most popular pieces of content on the Internet—but only if they’re informative, educational, and entertaining. Image credit: Thomas Lefebvre on Unsplash Blog posts that provide detailed answers to your audience’s most pressing questions can drive a lot of high-quality traffic and generate conversions....

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. Is the worst of the pandemic storm now past? The signs are positive. COVID-era restrictions are pretty much...

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Six Paths to Better Copywriting and Digital Content

Not everyone is a great writer. But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Image credit: Suzy Hazelwood on Pexels Of course, if you’re a regular reader of this blog, you’re...

Apr 2022

Five Social Proof Best Practices for 2022

Guest post by Brent Zahradnik. In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. Image credit: Thirdman on Pexels Social proof can help create trust and...

Apr 2022

The Dark Web – Can It be Used for Good?

Guest post by Serhat Pala. There’s a lot of mystery and misconceptions surrounding the Dark Web. Some people believe that it can only be used for illegal activities, while others contend that it has the potential to be used for good. Image credit: Junior Teixeira on Pexels This post explores both sides of the argument before presenting a conclusion....

Apr 2022

Five Advanced Strategies for Improving Your B2B Website SEO

Guest post by Dylan Berger. Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely...

Apr 2022

How to Manage a Social Media Crisis

Guest post by Chris Norton. A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. Image credit: Tima Miroshnichenko The dynamics of a social media crisis are similar to...

Apr 2022