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The Founder Interview Series #42: Mu Okonkwo, SitEat

Matching the demand of fans at sporting events with the capacity of concession stand vendors to serve up food and drinks has been a problem for more than a century. But while most sectors of the economy have been improved or disrupted by digital technology, stadium concessions have remained stuck in the early 1900s. Until now—as one Minneapolis startup...

New Social Media Advertising Strategies for 2023

Guest post by Nina Petrov. Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. TikTok continues...

B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know

Contributed post. Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. For any marketing professionals to maximize the impact of their efforts,...

The Founder Interview Series #41: Abyan Nur, Faceless Pro

Study after study continue to prove the value of workplace diversity. Diverse work teams are more innovative, generate more revenue, and make better decisions. They are also more productive and have lower turnover. Smart companies understand this, and have implemented diversity, equity, and inclusion (DEI) efforts in recruiting and hiring. Given all...

A Virtual Receptionist: Why Would You Need One?

Contributed post. If you’ve given any thought to virtual assistants, it’s not unreasonable to wonder why you would pay someone to handle simple tasks you can easily do yourself. But there are several good reasons you may want to consider. Image credit: Andrea Piacquadio on Pexels Why would you need a receptionist to answer your business’ phone when...

Top 10 Marketing Tools to Step Up Your Game

Guest post by Exon Nkemchor. As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Based on extensive research, here...

The Founder Interview Series #40: Rama Prasad, Teqnizan

Wireless earbuds are incredibly popular, with nearly 77 million pairs sold in just the third quarter of 2022, and for lots of good reasons. They’re convenient, sound great, and most models also block out background noise. But they have drawbacks as well. They fall out. They’re uncomfortable, especially when worn for long periods of time. Used at too...

The Top 10 Posts on Webbiquity for 2022

As 2022 comes to a close, here’s a quick look back at the top 10 most-read posts published on the Webbiquity blog this year. It’s interesting that no single topic stood out among the top posts from the past 12 months. Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse. Image credit:...

Seven Event Marketing Ideas to Attract and Engage Attendees

Guest post by Nina Petrov. Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants...

Five Ways to Avoid Scaling Your B2B Business Too Quickly

Guest post by Alex Daintith. While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. Growing at a rate you can’t sustain or manage is likely to have multiple negative consequences, and it’s often the result of a lack of planning, an incomplete or incoherent strategy,...

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