The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify's app on Roku, expanding the companies' existing partnership. Between the lines Roku and Spotify first partnered more than a decade ago when the...

Less than a year after its debut, Snap will discontinue its AR Enterprise Services (ARES) unit. Launched in March 2023, the ARES technology suite was designed to allow customers to bring Snap's AR tech into their own apps, sites and stores. In a note to employees, Snap CEO, Evan Spiegel, said, "After exploring our options...

Inclusivity is a pillar of marketing. And as the Latinx population in the U.S. continues to grow and evolve, brands need to understand the significance of culture and language for this key consumer group. This is essential in advertising campaigns as consumers, particularly Gen Z, often choose brands that authentically reflect their identities and align...

Adweek's biggest marketing event of the year returned for its sixth annual edition in 2023. Brandweek took place from Sept. 11-14 in Miami, where the marketing and advertising industry's leaders gathered to discuss how brands can stay relevant amid economic and consumer uncertainty. Over the course of four days, attendees both in-person and virtual...

New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/US, the 18-year-old business development firm that works with ad agencies, marketing services firms and PR firms. Since 2010, the firm has surveyed agencies to diagnose new business trends. This year, it fielded the survey over...

Lego is not just a toy company that attracts construction-minded children--it's a brand that crosses generations. And to acknowledge that broad fanbase and remind them that play is worthwhile at any age, the brand has produced a campaign focusing improving mental health through sound. With the aim of reaching adult builders, Lego has released a...