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Michael Brenner on Content Marketing, Strategy and Social

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6 Types of Social Media Content That Your Audience Really Needs

Social media in 2022 is just part of the way we live. People spend more than two hours scrolling their feeds every day, and they use 7+ different platforms every month! It’s a huge opportunity for brands to grow their visibility and connect with potential customers where they already are. But figuring out the types of social media content to post...

6 Ways to Run Content Experiments That Drive Growth

Want to give your content marketing a serious boost? You can do it with content experiments. Today’s technology enables us to experiment with our content tactics in lots of ways: different audiences, content types, channels, timing — you name it. When you do this consistently over time, you can be confident it will show in your performance results....

How To Pick The Best Growth Marketing Agency And The Ones You Should Check Out

Most business owners agree that marketing is a great tool to help grow your business. Growth marketing is a subset of the many tools marketing provides that can be particularly effective in growing your business. Growth marketing mainly relies on two strategies to help grow your business. First, growth marketing focuses on building customer relationships....

The Most Effective Guide to Keyword Research

It’s no secret that SEO is the key to Google rankings success. But what’s the key to a strong SEO strategy? Keyword research! Keyword research is the foundation for your overall content strategy. It determines your topics and themes, your article titles, and ultimately the search rankings you’ll earn. Here’s the problem: many people — even professional...

The 5 Essential Marketing Lessons From The Sharing Economy

The sharing economy, simply put, is a new economic model based on a peer-to-peer network system. The concept itself is pretty simple: just strangers sharing everyday goods and services with each other on ye olde internet. With respect to the ongoing “hustle’, consumer-driven businesses within the sharing economy save buyers money, time, and space....

9 Ways to Boost Your Email Open Rates

We’ve all got crowded inboxes — the average professional receives 120+ emails every day. Still, email far and away remains the most preferred method of brand communication for consumers across generations and industries. For this reason, your email open rate is a critical piece of your overall marketing ROI. Image Source: Bluecore When you’re executing...

How to Turn Your Blog into a Lead Generating Machine

So, you’ve got your blog up and running and you’re pumping out content like it’s your job! Now it’s time to optimize your blog for lead generation, because what else is it there for, really? Creating great content is just the first half of the equation. If you’re publishing a perfect blog post onto a crappy webpage, you’re defeating the point of said...

How to Take Control of Your Business’s Online Reputation

Where do you go to discover new brands? If you answered “the internet,” you’re in the majority. Search engines are the most popular method of brand discovery among consumers ages 16-64. More than a quarter of consumers also use brand websites, social media, and digital ads to find brands. This means the online reputation of a business is critical...

How to Write the Perfect Page Title for SEO

What’s in a page title? As it turns out, quite a lot. Your page titles not only tell the world what your page is about, they’re a key factor in whether anyone ever actually visits it. There’s more to page titles, too, than simply writing a perfunctory description about the content on your page. They need to be crafted with your audience in mind, and...

5 Ways to Adhere to Web Accessibility Guidelines

Maintaining a strong SEO marketing strategy requires you to be flexible and open to adapting to new best practices that help you provide more value to your audience. And while some best practices come and go as passing trends, others become content marketing essentials, like adhering to website accessibility guidelines. Optimizing for website accessibility...

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