Why B2B Email Video Marketing Should Be Your Top Priority

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy. But with today’s ever narrowing attention spans, written content is no longer enough to make your B2B company stand out from the competition on its own. If you’re not prioritizing video marketing in 2021, it’s time to start taking...

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How to Create Shareable Social Media Content

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? You’re not alone. Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than...

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6 Tips for Starting an Influencer Marketing Program

Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, that’s an understatement. According to a Business Insider report on the state...

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How Content Pruning Can Boost Website SEO

When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears. The whole point of pruning is to remove old stems and uncover younger ones – letting the light in and stimulating new growth. The same concept goes for your website. Content...

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How to Grow Your Audience with Video Content Marketing

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business...

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How Televerde Gained Double-Digit Increases in Traffic and Leads with Our Content Marketing Service

How can companies create content that is meaningful? It’s an important question to ask, especially when content marketing is part of your strategy (and we think it should always be part of your strategy). It’s easy to fall into a trap of churning out content without stopping to assess whether or not it’s really resonating with your target audience....

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The Rise and Fall of the Social Media Influencer

The word influencer was added to the Merriam Webster dictionary in 2019, but influencer marketing is nothing new. For centuries, high-profile individuals have influenced consumer buying decisions. In the 17th and 18th centuries, citizens turned to kings, queens, and popes for advice on which medicines to take. The in early 1900s Roscoe Arbuckle became...

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The One Thing That Helps Define Success with Content Marketing

Is anybody successful with content marketing? That’s a big question with different answers. It depends significantly on how an organization measures success. Without clarity around what success means, you’ll likely never know if you’re hitting the mark. Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on...

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Why So Many Businesses Are Shifting to Content Marketing

Who is the one true king of marketing? Common guesses may include ads, conferences, or even brand ambassadors on social media. But none of these even come close. What if I told you the answer was quality content? Content is king today and will still be on the throne tomorrow. I’ll prove it to you – just in case you’re skeptical. In 2020, 70% of...

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Want More Customers? Solve Their Problems

Do me a favor and ponder these numbers for a moment: Google is the world’s most popular website, with a whopping 88.07 billion visits just in the period November 2020 – April 2021. Internet users make 3.5 billion Google searches every single day. The vast majority of the 1,000 most frequently searched prompts on Google are how-to questions. These...

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