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17 creative campaigns to know about today

Among the notable creative campaigns from Oct. 30, 2024: Barilla’s subway stunt, Craft Sportswear’s clever runner’s discount and Wikipedia’s truck billboards.

Wed Oct 30, 2024 17:33
Kimberly-Clark launches global creative and media review

Kimberly-Clark’s U.S. media business, won by Publicis last year, is excluded from a new holding company pitch expected to wrap by the end of 2024.

Wed Oct 30, 2024 15:36
Why Latin music is a huge opportunity for brands to connect with young, diverse audiences

Brands that understand the diverse communities who consume Latin music can boost engagement from a generation that values authenticity and representation.

Wed Oct 30, 2024 15:08
Rebrands and redesigns—how marketers can protect their IP during a refresh

5 ways to avoid roadblocks before launching a new name, logo or design.

Wed Oct 30, 2024 12:16
Gen Z and nostalgia tech—why dumb technology is on the rise

There’s a satisfaction in doing things with your own hands that smart technology is taking away.

Wed Oct 30, 2024 11:46
How sports CMOs are turning teams into lifestyle brands and how their roles are changing

Sports team marketers are no longer just selling tickets and hyping the score to attract and retain fans.

Wed Oct 30, 2024 11:17

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