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Going for the cold with Facebook Ads

Here are all the things we thought about and didto 4X+ our spend on cold Facebook traffic. A “hard no” was what we were up against.  But I’d helped less beloved companies profitably reach new audiences on Facebook, so our lobby team of two kept pushing. Source It was nearly Black Friday, and my partner in this endeavour Angela...

Why I’m quitting traditional buyer personas.

“Once I figure out what to do with my dining room table, I’ll be free to move.” But what sort of impact does a table have on a major life decision like buying a condo? As innovation consultant Bob Moesta found out, quite a lot. The table helped shape the winning offer – which included more than just the condo. And the table...

I am an introvert. Here’s how I went from fearing authority to speaking on stages.

“I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.” ^^ Monica Lewinsky at a Women’s Day presentation I attended in 2017.  Yes, that Monica Lewinsky. The woman who, by some POVs, almost brought down Bill Clinton’s presidency because she kept a certain blue dress.  Her presentation was so...

29 Quotes That Perfectly Explain What Copywriting Means

If you’re not sure what copywriting means, start here: Copy is the words businesses and people use to sell something. And copywriting is salesmanship in print. The Short Version: Copywriting moves people to action Copywriting is a conversation between you and one person It isn’t creative – it’s about selling and making a new “control” It sells...

SaaS Websites: Is shorter copy really better?

Inside: 3 CRO-killing trends to avoid in your SaaS web copy What was REALLY going on in the NNG study that suggested people don’t read online 5 factors for winning SaaS website copy Yes, sometimes short copy is better than long copy 3 actions to improve your web copy performance “It’s too long.” Web copywriters get this feedback all the...

How to write a landing page for problem-aware visitors

All the optimizing in the world can’t fix a landing page that doesn’t match your visitor’s expectations. With the rising cost of PPC campaigns and the mad competition of organic search, the wrong messaging (especially at the top of the funnel) will lead to higher bounce rates than Ice Cube in the 90s.  God that’s a solid reference....

How a Unique Selling Proposition for Our Content Marketing Doubled Revenue

They say it takes 6-12 months for content marketing and SEO to “start working.” Does that seem like a long time for you? It does to me… John Bonini and his team at Litmus took six months before his traffic started to climb: Marcus Sheridan was blogging on RiverPoolsandSpas.com and saw a traffic increase in six months.  ...

COVID Memes: Why we’re using laughter to get us through a pandemic

Timing. One of the cornerstones of humor.  Nobody knows this better than Professor Sophie Scott, Director of the Institute of Cognitive Neuroscience at University College London.  Scott and I were recently talking about her work on laughter and humor, when she muted her microphone to not cough in my ear. Seems like everyone needs to justify...

Speaking the Language of Coronavirus: An analysis of the words and phrases that spread viral content

Between March 10 and April 23 there was an approximately 1478% increase in engagement with coronavirus-related content: So – aside from the obvious – why are we obsessively consuming this content? Why, when your area may not even have cases of coronavirus yet, do you find yourself reading and thinking about it constantly? And can we – as marketers...

The post appeared first on Copywriting for startups and marketers.

The post appeared first on Copywriting for startups and marketers.

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