Marketing Resources for Marketing Professionals
This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook. Read the full article at MarketingProfs
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TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right. Read the full article at MarketingProfs
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Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros. Read the full article at MarketingProfs
18h
The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity. Read the full article at MarketingProfs
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Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those materials away, according to recent research. Read the full article at MarketingProfs
18h
There's no better time than a looming recession to double-down on marketing to current customers. Get some techniques for doing so in this article. Read the full article at MarketingProfs
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By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on. Read the full article at MarketingProfs
18h
Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week. Read the full article at MarketingProfs
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Referrals from satisfied customers are a great source of new business. So how do you increase their numbers? Get ideas in this article. Read the full article at MarketingProfs
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Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros. Read the full article at MarketingProfs
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