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Google vs. Social Media Algorithms: What's the Difference? [Infographic]

This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook. Read the full article at MarketingProfs       

Is B2B TikTok Right for Your Business? Three Questions to Ask

TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right. Read the full article at MarketingProfs       

Four Ways Marketing and PR Can Drive Business Success Together

Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros. Read the full article at MarketingProfs

Four Ways Marketers Can Increase Their Productivity

The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity. Read the full article at MarketingProfs

The Pros and Cons of Printed Marketing Materials

Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those materials away, according to recent research. Read the full article at MarketingProfs

Customer Marketing: The Key to Surviving the Economic Downturn

There's no better time than a looming recession to double-down on marketing to current customers. Get some techniques for doing so in this article. Read the full article at MarketingProfs

The Email List Segments You Should Focus On [Infographic]

By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on. Read the full article at MarketingProfs

The Political Gap Between PR Pros and the US Population

Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week. Read the full article at MarketingProfs

How to Increase Customer Referrals

Referrals from satisfied customers are a great source of new business. So how do you increase their numbers? Get ideas in this article. Read the full article at MarketingProfs

Four Ways Marketing and PR Can Drive Business Success Together

Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros. Read the full article at MarketingProfs       

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