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The importance of community in the NFT space

“I think ‘Fine Art’ is going to become an outdated term,” curator Iris Nevins tells us. “In many ways, it’s used to denote the difference between art that has been ‘approved’ by elitist institutions and art that is not. In the world of NFTs, institutional opinions don’t have the same level of power anymore. It’s a different world with different rules.”...

How to talk about your work: Eight tips for photographers

When we asked the New York City gallerist Michael Foley to share his advice for aspiring photographers, his answer was simple: “Tell me why you make the work you do.” With that being said, you don’t have to use fancy words or have your thoughts perfectly organized from the get-go. “Leave that up to me or some museum curator,” Michael says. “But you...

How to take your drone photography to the next level

In March of 2021, an 87-second video made by a drone operator, Jay Christensen, went viral, amassing hundreds of thousands of views on social media. Christensen created the video to promote a Minneapolis bowling alley, Bryant Lake Bowl & Theater. In one continuous take, he took us from a bird’s eye view of the exterior, through the doors, down the...

What to consider when collecting NFTs: Appraisals and investments

In October 2020, an art collector named Pablo Rodriguez-Fraile bought a 10-second video art piece for $66,666.66. In February of 2021, he resold it for $6.6 million. You might not have heard of the artist who created the video a year ago, but chances are, you’ve heard of him since. By March, Mike Winkelmann, known professionally as Beeple, had sold...

How NFTs protect artists

In 2005, Dave Roth, an amateur photographer, snapped a picture of Zoë Roth, his four-year-old daughter, during a controlled fire in their neighborhood. In the background, a house was in flames; in the foreground was Zoë, a mischievous smile on her face. Dave entered the photo in a competition, and it won, but it would later go on to viral stardom as...

Visualizing slow fashion in commercial photography

The denim brand MUD Jeans rents and then recycles their garments; they also offer free repairs during leasing. Adidas has used ocean plastic to create millions of pairs of shoes. Oatly, the oat milk brand, recently released a line of upcycled holiday sweaters as part of their ReRuns project, a series of sustainable merch drops created in collaboration...

Five tips for celebrating sports in commercial photography

In 2019, when the United States women’s national soccer team claimed their fourth World Cup title, fans could be heard chanting, “Equal pay!” The same year, the team fought for fair pay and treatment as part of a gender discrimination lawsuit against the United States Soccer Federation. Since then, Norway, New Zealand, and Australia have all announced...

The ultimate guide to setting up an at-home photo studio

Believe it or not, Angela Perez set up this tropical-themed portrait shoot not in the sun-drenched streets of Cartagena but within the confines of her apartment. She painted the tileboard background herself, set up palm tree leaves on light stands, and introduced a fan for movement. Angela is one of countless photographers around the world who came...

Seven tips for using shadows to elevate your photography

In the grand tradition of iconic photographers like Fan Ho, Fred Herzog, and Ray Metzker, dramatic shadows are trending, with hashtags like #IHaveaThingforShadows, #ShadowsPoetry, and #ShadowontheWall taking over our social media feeds. Today’s photographers are using shadows in bold and unexpected ways, whether during the magic light of golden hour...

Why it’s time to start collecting NFTs and how to get started

From Eric Young, who’s invested more than $1 million in NFTs, to Colborn Bell, who estimates he’s spent approximately $400,000, NFT collectors have taken the art world by storm. In recent months, Young famously resold three of his pieces, including two by Mad Dog Jones; initially purchased for $700 for both, he later sold those two for $240,000. Another...

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