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The Product Model at Amazon 

By Marty Cagan and Richard Russell Marty’s Note:  Recently I co-authored an article on The Product Model at Spotify with one of Spotify’s early product coaches.  This proved to be one of our most popular articles, and many people shared that it answered many questions they had about how that company really worked; what was... The post The Product...

Tue Mar 26, 2024 15:55
Transformation Theater

By Lea Hickman and Marty Cagan Recently we’ve been writing about two very common and very problematic forms of theater: product management theater, and product leadership theater. We’ve been intentionally trying to shine a bright light on these behaviors, as we see them at the source of so many weak product organizations, causing a great... The post...

Tue Feb 27, 2024 17:26
Product Leadership Theater

The previous article on Product Management Theater proved to be quite popular, and I’m grateful for all the positive feedback.   But as expected, some people took it somewhat personally, and pointed the blame at their managers (the product leaders) or at their company’s executives. In my article, I wasn’t trying to assign any blame (other... The post...

Tue Feb 13, 2024 17:06
Product Management Theater

Fair warning that for many of you, this article is going to feel like a heavy dose of tough love. I have been warning for several years that delivery team product owners, and feature team product managers are likely going to be facing a reckoning as companies realize that these roles are not what they... The post Product Management Theater appeared...

Tue Jan 30, 2024 22:54
Product Model Concepts

I started writing about the importance of focusing on achieving outcomes over just shipping output back in 2007, when I first started writing about the importance of product discovery. Learning to consistently achieve outcomes is unquestionably tougher than delivering outputs, but this is, at its core, what the product model is all about, and what SVPG......

Wed Jan 17, 2024 18:50
The Power of Visiontypes

Recently I was invited by my friends at DesignMap to discuss the topic of product vision, and one of the more popular ways of communicating a product vision, which is to use a visiontype (a prototype of a product vision). If you would like to watch the webinar (about 60 min), you can find the... The post The Power of Visiontypes appeared first on...

Tue Jan 2, 2024 17:55

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