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Abandoned shopping carts: Win back your ecommerce customers with great follow-up emails

Cold emailing is an age-old strategy for drumming up business. But while this sort of outreach is a critical first step for establishing customer relationships, it isn’t usually effective on its own.  A study from Backlinko showed that about 91.5% of cold emails get ignored. However, the open and response rates improve significantly with follow-up...

How small businesses are bouncing back in 2022

Operating a small business is nothin’ small. It’s not just the huge risk you take starting a business—it’s also the blood, sweat, and tears that go into keeping things running smoothly and attracting more of your target customers. And with things like the looming economic downturn, the Great Resignation, and post-pandemic pressures, it’s no wonder that...

Boost your ecommerce strategy with these 10 affiliate marketing tips

Affiliate marketing has been growing in popularity over the past few years. For 20% of marketers, affiliate marketing is now their most important stream of revenue.  So if you’ve got no idea what affiliate marketing is, it’s time to brush up on your knowledge, as you’re sure to be missing out on valuable additional sales! Affiliate...

8 Proven tactics to increase your social commerce sales

More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce.  If you’re a chronic social media...

Getting the Most Out of a Smarter Landing Page Builder—How a Business Makes More with Less

Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving.He first dipped his toes as a diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business....

You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time.Guess what? There is—I know this because we use it every day at KlientBoost.Backed by data from 250+ active clients and more than 10,000 CRO tests, we’re seeing these average lifts:...

Meet the New Unbounce Community—A Space to Connect, Learn, and Grow Smarter

We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew?  Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. No matter how you slice...

The Ultimate Guide to TikTok Marketing

You can roll your eyes all you like, but it’s time we all started taking TikTok seriously. What was once the exclusive plaything of online teens is now a platform that people of all ages accept.  It’s where millions of people spend hours, trapped in an endless scroll of content. And if you’re not marketing your brand here, you’re missing a massive...

How to Use Click Tracking to Optimize Your Landing Pages

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, that’s a bit extreme, but you get the idea.) That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking...

4 Ways Anchor Links Can Improve Your Landing Page

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. But sometimes, a shortcut would be nice to get straight to your destination. That’s where a simple, tiny tool like an anchor link comes in handy. An anchor link lets...

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