Unbounce - RSS Feed

Landing Pages: Build Publish & Test Without I.T.

Latest articles

You’re Doing Landing Page Testing Wrong: These Are the 5 Rules to Do It Right

Most marketers think there is no true winning formula for increasing conversion rates, lowering cost per conversion, and increasing conversion quality all at the same time.Guess what? There is—I know this because we use it every day at KlientBoost.Backed by data from 250+ active clients and more than 10,000 CRO tests, we’re seeing these average lifts:...

Meet the New Unbounce Community—A Space to Connect, Learn, and Grow Smarter

We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew?  Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. No matter how you slice...

The Ultimate Guide to TikTok Marketing

You can roll your eyes all you like, but it’s time we all started taking TikTok seriously. What was once the exclusive plaything of online teens is now a platform that people of all ages accept.  It’s where millions of people spend hours, trapped in an endless scroll of content. And if you’re not marketing your brand here, you’re missing a massive...

How to Use Click Tracking to Optimize Your Landing Pages

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, that’s a bit extreme, but you get the idea.) That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking...

4 Ways Anchor Links Can Improve Your Landing Page

Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. But sometimes, a shortcut would be nice to get straight to your destination. That’s where a simple, tiny tool like an anchor link comes in handy. An anchor link lets...

How to Supercharge Your Marketing Campaigns With Facebook Link Ads

Facebook has more than 2.9 billion users worldwide, giving marketers a huuuge audience. But if you’ve ever tried to advertise on Facebook, you’ve seen that you can choose from a bunch of different ad formats. So which one should you choose and try out? May we suggest—hint, hint—giving link ads a shot? Why? Because Facebook link ads are...

How to Use Negative Keywords to Positively Impact Your Campaign Strategy

It’s a humbling moment when you realize that not everyone has a use for the product you poured your heart and soul into.  That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy all of the time—and that’s OK! ...

How to Optimize Your Product Listing Ads For More Clicks

When you’re looking for a product to buy, what’s the first thing you do? You Google it. And for most shoppers, the first result they see is the paid advertisement at the top of Google’s search results. These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other...

Typefaces and Branding: How to Boost Brand Recognition with Your Font Choice

Branding is all about first impressions. Those impressions matter on a landing page. CXL highlighted a British study asking participants about their perception of health websites. When the people who took part gave feedback on the website, 94% of their comments related to design. The design elements you choose for your landing pages—including...

5 Ways to Build an Authentic Brand in 2022

In a market where it takes so much work to gain customer trust, what can you do to become a trustworthy brand? According to the Gustavson Brand Trust Index, brand trust fell to an all-time low in 2020. But the following year, the same researchers discovered a trait that could help you bring that trust back: authenticity. Brand authenticity...

Discover, share and read the best on the web

Follow RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters! Get unfiltered news feeds or filter them to your liking.

Get Inoreader
Inoreader - Follow RSS Feeds, Blogs, Podcasts, Twitter searches, Facebook pages, even Email Newsletters!