By exploring 3 key Behaviour Change Theories, we look at how they inform app design and the extent to which apps can really change behaviour.Designing for change: Behaviour Change Theory and App Design. Image made on Canva.If changing behaviour were simple, we’d all be perfect, and household names like Cadbury and Haribo might struggle to survive.Yet,...

Design StrategyLeverage strategic design to understand deeper customer needs and ensure you’re building the right solution, not just building the solution right.The most important role a design strategist has in an enterprise is to own two questions:1. “Are we solving the right problem?” 2. “Are we building the right solution?”Both of these questions...

Today, I explore ChatGPT’s ability to generate a customized diverging data color scheme that includes Peach Fuzz, the 2024 Pantone Color…Continue reading on UX Collective »

How to prepare the initial quote, detailed scope of work, and project proposalContinue reading on UX Collective »

Leading with purpose — lessons from inspiring women in UXImage credit: Christina LaiBack in November 2023, I attended the Ladies that UX (LTUX) Journeys into Leadership event. Inspired by the thoughtful, provoking questions submitted by the audience and the insightful answers from the panellists, I wanted to create a series of content dedicated to what...

While completing a form isn’t usually a particularly fun task for a user, it is often a necessary step of a process. For example, a user might be asked to fill out a short form with payment details to buy an item or they might have to complete a form as part of a job application.As a designer, we can make make the lives of our users easier by designing...