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Based On Its Q3 Earnings, Maybe AIphabet Should Just Change Its Name To AI-phabet

Alphabet, which reported its third quarter earnings on Tuesday, generated more than $88 billion in Q3 total revenue, up 15% from a year ago. Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over the past year. This is the first time YouTube has ever hit that milestone. Impressive numbers. But investors seemed...

Wed Oct 30, 2024 17:33
How DPG Media Built Its Own (Mostly) Google-Free Ad Platform

Publishers know their competition, and, increasingly, they aren’t competing with other pubs; they’re competing with Big Tech. Belgian publishing house DPG Media made news last week for its decision to stop selling in-app ads on the programmatic open market, just one of many moves it’s made on its journey to disentangle itself from the influence […]...

Wed Oct 30, 2024 15:48
Talking Shop With Mike Ryan, The PMax Whisperer

Just in time for holiday shopping, AdExchanger Talks is taking a dive into the world of ecommerce. Mike Ryan is the head of ecommerce insights at search and commerce consultancy Smarter Ecommerce, which also goes by “Smec.” It’s a 17-year-old company, Ryan says, and a less strange-sounding nickname in its native Austrian. These days, its […] The post...

Wed Oct 30, 2024 07:28
Balancing Accuracy, Richness And Scale For Effective Audience Targeting

Digital advertisers should be able to agree that there are about 345 million people in the US, making up about 133 million households. But, historically, media buying has been all about scale, even if it meant outrageously false population counts on audience segments.  More recently, advertisers have started to accept that there is a correlation […]...

Wed Oct 30, 2024 06:56
Can’t Afford Not To Pay Attention; The New Heavyweight Challenger

Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit against the FTC. The post Can’t Afford Not To Pay Attention; The New Heavyweight Challenger appeared first on AdExchanger.

Wed Oct 30, 2024 06:40
Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base

Reddit is soaring on better-than-expected revenue growth. The company reported just over $348 million in Q3 revenue, up 68% YOY, which blew away estimates, while ad revenue for the quarter was $315.1 million, a 56% YOY increase. Reddit’s stock price was up over 20% in after-hours trading. COO Jen Wong credited an increase in delivered […] The post...

Wed Oct 30, 2024 03:40

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