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Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment

Several brands have made public commitments to shift their budgets to purpose-driven advertising and allocate spend to companies owned by and reaching underrepresented populations or focusing on industry causes. However, given the complexity of the digital media ecosystem, the actual shifting of dollars to purpose-owned or led organizations has proven...

Wed Apr 17, 2024 23:52
How CTV Marketers Are Using Gen AI to Improve Contextual Advertising

Generative artificial intelligence has already unlocked a host of new capabilities for marketers, particularly regarding ad creative. Still, the technology could soon transform the world of contextual advertising as well. Using gen AI, marketers can now scan the content of a series and gather more granular metadata, such as program details and closed...

Wed Apr 17, 2024 22:21
Hershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With Retailers

When The Hershey Company used AI to drive its media placements in a recent campaign, it not only sold more candy but also gave the confectionary brand an advantage in its negotiations with retailers. Hershey's partnered with Chalice Custom Algorithms for a Halloween campaign, a make-or-break period for candy brands, that incorporated its sales data....

Wed Apr 17, 2024 20:34
Blending Boundaries: Crafting Events That Thrive In-Person and Virtually

To make an event truly spectacular, relying on a photo wall and good food is not enough. You need to ensure that attendees are engaged and talking about it afterward. That's how agency BMF creates its memorable events. BMF is a global creative marketing agency with a fully integrated service offering, including strategy, creative, experiential,...

Wed Apr 17, 2024 18:44
12 Hot AI Startups That Brands Are Working With

While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers' attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L'Oreal, ESPN, Pepsi, and Garnier. AI funding in the U.S. grew by 14% year-over-year in 2023, (OpenAI released ChatGPT in Nov. 2022), raising $42.5 billion across...

Wed Apr 17, 2024 16:42
In Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom

Season 3 of Shonda Rhimes' hit Netflix series Bridgerton focuses on the relationship between Colin Bridgerton and Penelope Featherington, a pairing fans have dubbed "Polin." Inspired by the similarity to the word pollen, Shondaland's agency Creative Artists Agency reached out to GSK's Flonase to produce a campaign tied to both allergy season and the...

Wed Apr 17, 2024 16:02

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