GamesIndustry.biz
Navigating the world of influencer partnerships can be daunting for game publishers and developers, but a well-structured deal can create an invaluable, campaign-defining activation that makes the difference between a game arriving to modest fanfare or becoming an unignorable, widespread presence in gaming culture.Strategic deployments with content...
This year's Game Developers Conference saw nearly 30,000 people in attendance, its organisers announced.By comparison, last year saw 28,000 attendees visit San Francisco's Moscone Center.GDC 2024 featured over 1,000 speakers and 325 exhibitors, in addition to 730 workshops and roundtable discussions. Read more
Sega has sold Relic Entertainment, and will cut 240 roles across Sega Europe, Creative Assembly and Sega HARDlightRelic is best known for the Company of Heroes and Dawn of War games, and recently developed the new Age of Empires for Microsoft. Relic will transition to an independent studio and will no-longer be part of the Sega group of studios.The...
Take-Two will acquire developer Gearbox from Embracer for $460 million.The deal for the studio, which operates out of three offices in the US and Canada, is expected to complete in June.Gearbox is responsible for the Borderlands series, which is published by Take-Two, and the two were already working together on the next Borderlands game. Alongside...
Nintendo of America is reorganizing its QA team, as Kotaku reports the company is conducting a "massive" downsizing of the contractor base at its Redmond, Washington headquarters.A representative confirmed for the outlet that it is ending a number of contractor assignments, but added that the reorganization is also resulting in "a significant number...
Sign up for the GI Daily here to get the biggest news straight to your inboxThe Allied Employees Guild Improving Sega (AEGIS) union has ratified their collective bargained contract.AEGIS calls this the first developer union contract at a major US games firm. It will provide various protections for the union unit across company divisions, including...
Build your own newsfeed
Ready to give it a go?
Start a 14-day trial, no credit card required.