No marketer would spend millions on a campaign without a compelling benefit to put in front of their audience. And they certainly wouldn’t make their market-leading competitor the focus of their 30 second spots. Well, unless you’re a burger company with an envy for Golden Arches. Like Burger King, it seems Kamala Harris is more … The post Kamala Harris...

TK Maxx seems to have hit on a Christmas ad formula that works for them. Wieden + Kennedy has brought back its designer-clad farm animals for another year, this time also available in soft toy versions to be sold in aid of The King’s Trust charity. There’s also a clever tie-up with Sylvanian Drama, a … The post TK Maxx dresses ‘festive farm’ crew...

Ambitious marketing group MSQ has hired B2B heavyweight Kate MacNevin to lead its B2B operations as global CEO of Stein IAS and executive chair of MSQ B2B, leading all aspects of MSQ’s IAS business and building the group’s global B2B offering. MacNevin, who spent 18 years with McCann Worldgroup, latterly as head of MRM, will … The post MSQ hires B2B...

Publicis is baring its teeth this Halloween with a mounting pile of dismissals among its US agencies. Last week it was its media agency employees taking the hit – ostensibly through non-compliance with its instruction to spend at least three days in the office. Now its big digital agencies, which include Digitas and Razorfish, are … The post Now Publicis...

No this isn’t yet another depiction of chancellor Rachel Reeves coming for your money (although it could be) but group travel company WeRoad warning us that it’s the time of year when HR departments warns us to “use it or lose it” with untaken holidays. Mostly, it seems, they mean lose it. By Dude London. … The post WeRoad warns of the slashers in...

Things move on but they do they improve? In 1947 Labour chancellor Hugh Dalton resigned when details of his budget were leaked to the long-defunct Star newspaper. Gordon Brown refused to tell anyone, including PM Tony Blair, what was in his budgets. No Dalton-like fate awaits Labour’s Rachel Reeves (above) although she will undoubtedly face … The...