THE WHAT? LVMH has announced that it will become a Global Partner for Formula 1 from 2025 in a new 10-year agreement. As part of the deal, several of LVMH’s iconic brands will be involved in the partnership, including Louis Vuitton, Moet Hennessy and TAG Heuer. THE DETAILS Further details of the partnership will be announced in early 2025,...

THE WHAT? THG-owned e-commerce platform Cult Beauty has announced a rebrand with a fresh, optimistic vision and new logo, underpinned by a new tag line, For the Love of Beauty. To mark the occasion, the retailer has launched an OOH For the Love of Beauty campaign which will take over London tube, rail and bus stops. THE DETAILS...

THE WHAT? The Arnault family holding group, Agache, is rumored to be on the brink of acquiring a majority stake in French soccer team, Paris FC. The luxury holding company is said to be partnering with Red Bull, with the former taking a 55 percent stake and the latter buying 15 percent of stock. Paris FC President, Pierre Ferracci would retain 30 percent....

THE WHAT? Nivea India has announced the appointment of Shweta Dalal as Marketing Director, effective immediately. Dalal joins the Beiersdorf-owned brand from Unilever where she held the role of Global Brand Director for Lux – South Asia, Africa and Global Bars. THE DETAILS In her new role, she will oversee Nivea India’s marketing strategy...

THE WHAT? The inaugural Puig Women’s America’s Cup is breaking new ground for women’s elite sport as the finest female crews representing the officially entered America’s Cup teams battle for victory in the qualification races this week. THE DETAILS One of the teams competing in the event, held in Barcelona, is Orient Express L’Oréal Racing...

THE WHAT? Clean Food Group and THG Labs have announced a strategic partnership to create new raw materials through the transformation of food waste into ingredients, starting with a low impact, high-performance oil for use in beauty and personal care products. THE DETAILS This collaboration leverages the expertise of THG Labs’ Innovation...