Clients often ask how many keywords to target with a single page because:  If you target too many keywords with a single page, it’s unlikely that you’ll rank high for any keywords because it’ll be hard to satisfy search intent for all of them. There are instances where you don’t need two different pages for similar keywords...

An SEO keyword strategy is a long-term plan for finding, prioritizing, and targeting Google search terms. In this guide, we break it down into four parts, discuss different approaches marketers typically take, and why we think our process, Pain Point SEO, is the most effective for a large fraction of businesses using SEO to acquire customers,...

Most discussions around bottom of funnel (BOFU) marketing are about tactics to use, such as:  Personalized email campaigns Retargeting ads Demos Limited time offers or discounts, etc. While these are all useful and have their place, there are two issues with labeling these ‘marketing strategies’: They...

We’re an SEO-focused content marketing agency that handles the entire process of keyword research, content writing, optimization, publishing, link building, and analytics for B2B and B2C brands across different verticals. To do this, we conduct extensive interviews with product and sales experts on your team to deeply understand your product...

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SERP (search engine results page) analysis refers to analyzing the top results on Google (typically the first page) for a given search query to figure out what it will take to rank for that keyword.  From what we’ve noticed, most marketers’ process for SERP analysis looks something like this:  Determine high level intent (i.e., is it...