Do you create content regularly? Sometimes, that’s the easy part.  But what about creating relevant pieces of content that meet Google’s helpful content guidelines, match search intent, and appeal to your audience? Now, that’s a whole different story. That’s where topic clusters come in. With a topic cluster, you write a pillar...

Ad impressions are a key metric in digital advertising. At the simplest level, this measurement represents how many times your ad is shown to users. Every time your ad pops up—whether it’s on a website, a social media feed, or a mobile app—it counts as an impression.  “Ad impressions are a great way to gauge the reach and visibility of...

In August, Google did it again.  Can you guess what I’m talking about? Yep, the search engine giant rolled out another algorithm update. The latest core update began on August 15 and finished by September 3. This update focused on improving the quality of search results and showing content that users find “genuinely useful.” ...

Wondering why your URLs aren’t helping your SEO efforts as much as you thought? The answer might be hiding in your URL slugs. These small yet crucial parts of your web address can make or break your SEO strategy.  In this article, I’m going to break down why URL slugs matter for SEO, how they impact your rankings, and, most importantly,...

You’ve spent ages building your website and optimizing your content… only to find it languishing on the second page of Google. It’s frustrating when this happens. Trust me, I’ve been there thousands of times! However, just because you’re on the second page of the search engine results doesn’t mean you have to stay there. Search...

Have you heard all the talk about SearchGPT and you’re wondering what all the fuss is? Then you’ve come to the right place. This new feature from OpenAI uses its AI models to give users swift, up-to-date, and relevant answers. It certainly sounds promising so far, and it has the potential to shake up the digital marketing world. ...