Securing a major retail partnership can put a brand on the map, but moving products off the shelf requires targeted strategies to spend capital the right away. To better understand those strategies and what it takes to succeed at a major retailer, Beauty Independent gathered three brand leaders—Stu Jolley, founder ... The post “Immediately Start...

Coming up with a brand name is no easy feat. Some brand founders land on names by happenstance, while others painstakingly select a name with deep meaning for what they’re building and their lives. Regardless, it often takes many, many months to settle on a name, and even after settling on a name, there ... The post What It’s Like For A Brand To...

For five years, Brian Bordainick has been building a stable of beauty and wellness brands that bring color and cachet to staid beauty and wellness categories, from pimple care to emergency contraception. Now, the co-founder of Starface, Futurewise, Julie and Blip is modernizing another stigmatized wellness niche, harm reduction, with ... The...

After rolling out across Sephora stores in Singapore, Malaysia, Thailand, Hong Kong and the Philippines, Then I Met You has landed online at the beauty specialty chain in the United States, an atypical route for a brand born in the United States. “Everyone told me, ‘It’s all about the U.S., you have to ... The post Soko Glam Co-Founder Charlotte...

Last year, when the Longevity Med Summit held its first-ever conference, Timeline president and co-founder Chris Rinsch spoke at it about his science-centered supplement and skincare company’s breakthrough in immune aging called mitopure, a proprietary form of urolithin A, a postbiotic compound that stimulates the recycling of mitochondria, a generator...

There are slightly over 8 billion people in the world, and they’re expected to make 10 billion trips to global airports this year, surpassing pre-pandemic travel levels and giving ample reason why beauty brands are taking to the terminals and skies with advertising and amenity programs. While historically conglomerates like Coty have monopolized ...