E45 and T&Pm join the podcast to talk through the research, making and what follows their winning campaign.

The appointment follows a four-way competitive pitch.

The campaign is backed by £1m adspend across the Channel 4 network.

Hyper-local work spans 75 bespoke executions.

Al-Qassab takes over the reins from temporary chief Zillah Byng-Thorne on 1 June.

Campaign’s flagship media conference is on 21-22 May.