Breaking News in Advertising, Media and Technology
1k followers 53 cikk/hét
Coinbase Wins eBay Auction With $500K Bid for Ads on Liquid Death Packaging

Progressive Insurance's Dr. Rick made a cameo, Smartwater ad-bombed the proceedings and Dude Wipes declared a premature victory. All in all, Liquid Death's recently concluded eBay auction lived up to its pre-launch hype, resulting in 200-plus bids, a mostly good-natured brand pile-on and a robust social media discussion, with comments actually worth...

Wed Feb 21, 2024 16:27
McDonald’s Caters to Anime Fans by Bringing a Fictional Restaurant to Life

McDonald's is giving anime and manga fans the chance to visit fictional chain WcDonald's with a campaign kicking off Feb. 26 in more than 30 markets around the world. An obvious riff off the "Golden Arches," WcDonald's has appeared in many memorable shows from anime and manga for decades. McDonald's is tapping into the meme...

Wed Feb 21, 2024 16:17
TelevisaUnivision Shakes Up Upfront With Non-Traditional Event, New Venue

TelevisaUnivision is switching things up for its TV upfront event. Top line Today, TelevisaUnivision announced that it's returning to upfront week, hosting a non-traditional event at a new venue, HK Hall, on May 14, and transforming the space into a "Casa Cultura." Between the lines This year, the company is leaving Pier 36 for the...

Wed Feb 21, 2024 16:17
Build-A-Bear Hires Known as Creative AOR to Help the Brand Reach Multiple Generations

Build-A-Bear Workshop, a global brand that appeals to multiple generations, has chosen marketing agency Known as its agency of record for strategy and creative. Known will help Build-A-Bear expand its footprint and integrated consumer communications and build momentum for the brand through compelling content, design, experiences, partnerships and brand...

Wed Feb 21, 2024 16:17
Exclusive: Amazon to Sunset Freevee, Streamlining Its Ad and Product Efforts

Amazon is planning to sunset its free, ad-supported television application Freevee in the coming weeks, according to three people familiar with the strategy--part of a broader effort to focus its advertising and product efforts on Prime Video, which launched an ad-supported tier in January. The exact date for the closure depends on a handful of...

Wed Feb 21, 2024 13:56
This Marketer’s Pottery Is a Love Letter to Chinese Culture

For Josephine Zhu, the daughter of Chinese immigrants, her Asian-inspired pottery brand Zhuology Ceramics is a love letter to her culture. "Every Chinese kid knows the classic blue and white Qinghua patterns, or the traditional lidded tea mugs their grandmother used to sip from. Memories of these grace my childhood, yet I used to think...

Wed Feb 21, 2024 13:56

Készítse el saját hírfolyamát

Készen áll, hogy kipróbálja?
Indítson egy 14 napos próbaverziót, ehhez nincs szüksége bankártyára.

Fiók létrehozása