Andre Chin’s not your typical sewist. But this laid-back Asian Millennial from Toronto is the creator of Glory Allan, a sewing education YouTube channel with 280k+ subscribers. Andre started sewing in 2016, after staying at his grandma’s house with no Internet for an entire summer. But boredom turned into curiosity when grandma busted out a clunky...

Thanks to my husband’s newfound passion in sewing, we’re now the proud owners of a Singer heavy duty sewing machine… … and contributors to its $600k monthly sales on Amazon. We’re not alone – “arts, crafts and sewing” sales went up 27% from 2023 to 2024, the highest growth of all major Amazon product categories. Those who sewed their own masks...

Sales job interview questions tend to cover several angles — and for good reason. Sales roles are multifaceted, and a successful career in the field requires a wide range of skills, a certain disposition, ambition, a growth mindset, and a host of other key attributes and tendencies. You can‘t address all of those elements with a short, cookie-cutter...

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. To make the process...

You’ve just wrapped up a call with a prospective consulting client. They’re interested in working with you. Congratulations! If you’ve found your way to this blog post, it’s safe to assume you now need to develop a consulting proposal for this client — and you need help doing so. That’s why I’m here. In this post, I’ll explain what a consulting proposal...

Knowing the right buzzwords can help you prove to clients that you know what you’re talking about. Yet, not all buzzwords are created equal, and some may even paint you in a bad light. In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. After “consulting” some of the best...