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FAQ and HowTo Structured Data Update: Winners and Losers

Did you know that 53 percent of web traffic is organic traffic? This means the majority of traffic comes from an organic search engine results page (SERP) listing. The best way to ensure that traffic is coming to your website is to take up space on the SERPs. This of course means ranking on the first page and, up until recently, it also...

Tue Feb 20, 2024 20:22
Impact of Google SGE: 31% of Marketers Predict Detrimental Effects

When Google initially announced the use of generative AI in search in May 2023, there was a wave of panic in the digital marketing world.  As digital marketers became familiar with the technology, though, the predictions on the impacts of Search Generative Experience (SGE) began to shift. That’s not to say that everyone is happy...

Sun Feb 18, 2024 12:34
The Definitive Breakdown of Mangools vs. Ahrefs

Having the right SEO tools in your arsenal can set you on track for online success. However, with so many tools on the market, knowing which one (or ones) to choose can be overwhelming. Enter Mangools and Ahrefs.  Mangools is scrappy, lean, and long-tail keyword-focused.  Ahrefs is a backlink analysis powerhouse that also...

Wed Feb 14, 2024 22:18
NitroPack Page Speed Wins

The average page load time is 2.5 seconds on desktop and a whopping 8.6 seconds on mobile. With the optimal load time being 0 to 4 seconds to capture user conversions, there is certainly some work to be done by many (if not most) e-commerce sites. You can take the piecemeal approach to website speed optimization. That is, working to optimize...

Mon Feb 12, 2024 22:20
You’re Wasting Your Time Creating Social Media Content

Just look at how much content is published on each platform daily: TikTok – 23 million YouTube – 216 million Facebook – 350 million X – 500 million LinkedIn – 2 million Instagram – 95 million Let that sink in for a second. Just between those 6 social networks, over 1.1 billion new pieces...

Mon Feb 12, 2024 20:51
The Keys to Success With Amazon Advertising

Do you want to be more successful with Amazon advertising? With millions of active customers, Amazon is the perfect place to grow your business. However, it’s not as simple as putting up products and waiting for sales to come in. Sometimes, you may need the help of ads. So, if increasing sales with Amazon is your goal, then this...

Sun Feb 11, 2024 22:06

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