Some beverage makers are turning to unique bottles in order to differentiate their products in a crowded category.

The premixed beverage will be sold in several markets worldwide in 2025, with the initial launch planned for Mexico and select European markets.

  The offering, set to reach shelves in October, is aimed at busy consumers who want products without artificial ingredients.

The partnership with Naked Life, which makes better-for-you canned nonalcoholic beverages, is part of the alcohol giant’s efforts to move beyond beer.

The product fills a void for the $6 billion-plus brand that is typically geared toward athletes and other physically active people.

Daniel Calderoni, the third executive to oversee the snack bar in four years, brings more than 20 years of experience leading consumer brands.