Over one billion people use LinkedIn, making it the “world’s largest professional network.” And all those people are looking to engage with other professionals, learn from content creators, and follow thought leaders wherever they go. Using LinkedIn hashtags will help those people find you and your content. Did you know the technical term for...

A social media style guide is an important document for social teams of all sizes. Whether you’re a team of one or 100, recording your decisions about brand voice and style in a central place ensures consistency in your social media presence — and builds brand trust. Keep reading to find out more about building a style guide your social team...

If people were talking about your brand on social media, you’d want to know about it, right? Well, guess what: It’s happening all the time, whether you’ve noticed or not. If you have any kind of social presence, your brand is probably receiving social mentions. Read on to find out why social mentions are so important, how to track them, and how...

If you’re producing content for social media, you need a plan for how to monitor social media. In fact, it’s a good idea to have social media monitoring in place even for platforms where you’re not actively posting. Why? Because your audience is already talking about you on social networks. Social media monitoring allows you to be an active participant...

Whether you call it X now or can’t still stop saying “Twitter,” the fact is that there are still billions of people using the social media platform in 2024. And if your brand is on there, too, you’re going to want to be in the know about the latest Twitter demographics (or X demographics, whatever!). After all, if you don’t know your audience...

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab (without having to check multiple...