Today in 'Things That Keep Communication Pros Awake at Night': misinformation, disinformation, malinformation, that content from 2019 you haven't updated. Gini Dietrich has how to handle all of it: The post When Facts Don’t Matter: A 2025 Guide to Truth-Based Communications first appeared on Spin Sucks.
There is a lot of advice online about podcasting, but Danny Brown cautions many of them are false prophets. He outlines how to determine if their advice is good. The post The No BS Podcasting Guide for You and Your Clients first appeared on Spin Sucks.
Misinformation spreads at lightning speed, but with preparation and the right tools, Gini Dietrich says communications pros can keep control. The post How Comms Pros Can Counter Misinformation first appeared on Spin Sucks.
Meg Crumbine says a big brand cannot do business without a social mission. She shows how PR pros can play their role thoughtfully and authentically. The post The Business of Social Mission first appeared on Spin Sucks.
What would you do with two extra days a week? That's the potential time-saving of AI in PR. Gini Dietrich breaks down how AI tools are transforming routine tasks and freeing up time for strategic work. The post How AI In PR Is Revolutionizing How You Work first appeared on Spin Sucks.
Gini Dietrich shows how NotebookLM creates AI-generated podcast-style discussions. She recently tested it out, and the results were incredibly realistic - complete with natural inflections, tone, and even filler words. The post How to Use NotebookLM In Your Communications Planning first appeared on Spin Sucks.