Does your digital marketing strategy involve hosting physical or virtual events? Or even if you don’t organize them, do you attend many of these events? Then you should try curating event content as part of your content strategy. It can be a great way to continue benefiting from the event in the long term. From event videos and...

We’re living in an era where consumers are wising up to brands, and talk is becoming increasingly cheap. In this brave new world built on meaningful social interactions and trust, content curation can become more impactful than generative AI for brands.  The omnipresence of social media has caused customers to expect deeper connections...

Almost a third of marketers find it challenging to curate content—which is much less than our hypothesis because curating and sourcing content is complex.   However, if leveraged correctly, content curation could become an excellent part of your content strategy and get phenomenal results even with a limited budget and tight deadlines.  ...

The world of digital marketing can be a bit of a paradox. GDPR tells us to tighten up customer data privacy (a good thing!). But then the European Accessibility Act (EAA) swoops in and mandates accessible digital communication for everyone (also good!).  So, whether you’re a small business or a big enterprise in the EU or selling...

Ever notice how some brands always seem to have the perfect content at the perfect time? It’s not magic — it’s the result of smart content curation and savvy distribution.  Mastering content curation and distribution sets you above the competition as a thought leader who knows their stuff.  In this article, we’ll share why good...

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer. However, you can identify shared characteristics...