The Layout – Flywheel
A lot of us in the creative workforce start our businesses by bootstrapping. Whether you want a side gig that pays for some fun “extras” or a full-fledged web design agency, you’ll probably do some bootstrapping right in the beginning. The good news is that you’ve got innumerable options for growing your business without having to spend a ton...
If you’re ready to grow your business and increase profits, there are a few ways you can go about it, no matter what type of creative business you’re in. The first strategy that probably comes to mind is to find more clients—it’s the natural next step, right? Then maybe you have the idea to find higher-paying clients. Even better, right?! But there’s...
Nobody likes making mistakes. Sure, there’s that whole “fail faster” thing where you convince yourself that failure is a good thing because you can grow and learn and now you won’t waste your time on something that’s ultimately going to fail. That’s not what I’m talking about, though. What I’m talking about are the flubs. The...
As a project-based company, it can be challenging to find the right way to feature your work without overcrowding your website or negatively impacting the user experience. But, showing off your work in a clear, visually-appealing manner is important because it proves your expertise, builds credibility, and visualizes the quality of your work for your...
You may be a creative professional, but that doesn’t mean you’re just a creativity widget that can be cranked every time you need a new idea. You need habits and routines that feed your creativity, to keep up your energy and inspiration during the design process. It’s especially important for those of us who make a living through some form of creativity...
When you work in a creative industry, there’s an expectation that your creativity switch is always set to “on.” But ask any designer, and they’ll tell you just how untrue that is. Working on client projects all day, everyday is the dream, but the constant work-flow can make it difficult to keep the creative juices flowing. Plus, by the time you go...