The content world is changing, but people still know its value. A 2023 survey from the Content Marketing Institute showed that over three-fourths of marketers indicated that content marketing generates demand and leads.  This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article...

Most email marketing statistics roundups are great if you want to understand how your open rates compare to the industry average or find a new best practice to copy. But they rarely uncover consumer expectations from email marketing or how to use data in a value-driven email marketing campaign. Don’t worry, though. I’m here to...

The company that runs Facebook may now be known as Meta (as of 2021), but Facebook remains a powerful social platform and brand. Its worldwide monthly active user count is holding steady at over 3 billion. That’s a staggering number. Thankfully, Facebook Insights is an amazing tool for tracking user interaction on your Facebook...

Ever feel like your products are just lost in the vast ocean of Google Shopping? With 8.5 billion Google searches every day, standing out might seem like finding a needle in a haystack. Here’s a wake-up call: a significant chunk of your potential customers start their shopping journey on Google. Yet, if your products aren’t ranking well,...

If you’ve been pouring resources into your marketing strategies but still feel like you’re missing the mark, perhaps it’s time to ask: Are our efforts empowering reach to our target audience? This is the question many marketers grapple with as they navigate the dynamic and often elusive landscape of Gen Z consumers. Why focus on marketing...

Have you ever wondered whether establishing a brand presence on Amazon could boost your total e-commerce sales?  I’m here to tell you that leveraging Amazon can boost your sales, both on your website and overall. You don’t have to take my word for it, though, since the team at NP Digital has done their research and uncovered some promising...