The brand’s North American head previously acknowledged that “customers perceive us as expensive.”

Growth of a slew of Authentic-owned labels will follow the pattern set by Barneys New York, which the brand-management firm acquired in 2019.

Brands like New Balance, Adidas, Birkenstock and On are continuing to gain share with Gen Z.

The participating brands, which span men’s cosmetics and curly hair care, will receive $50,000 each, and the chance to pitch the beauty retailer’s merchants.

The delivery price hike, which takes effect Dec. 23, is among several tweaks the carrier is planning over the next few months.

The 35-piece collaboration includes both women’s and children’s pieces.