Seth Godin's riffs on marketing, respect, and the ways ideas spread.
7k followers 8 artykułów/tydzień
“Please create more tension”

This rarely comes up in focus group data. It doesn’t come up when a school talks to students, or a conductor asks the orchestra. It doesn’t come up when the gym owner surveys potential members or when a chef or playwright thinks about building something new. But of course, that’s what we remember. That’s what changes...

Sat Oct 12, 2024 12:01
The cheap chocolate system

The first step in building a successful and elegant strategy is to see the systems that are part of our lives. October is a fine month to take a moment to look closely at one: the system that brings us cheap chocolate. Like most systems, it’s largely invisible. The people in it don’t mean to do harm, they’re simply making choices that...

Fri Oct 11, 2024 12:37
Twelve days until the first worldwide strategy meetup

There are now 280 cities being organized. You can find the list and all the details by clicking here. It’s free, and it works better when you become a part of it. Find the others. Connect, inspire and lead. It’s a great excuse to organize some friends and colleagues and have a conversation that can make a difference....

Thu Oct 10, 2024 19:50
The inevitable meeting

When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? This is something we must work on right now, and tomorrow, and every single day until the meeting happens.

Thu Oct 10, 2024 11:56
Everything costs

But not all costs are the same. There are three kinds of costs that people get confused about, but understanding them, really understanding them–in your bones–unlocks opportunity. Opportunity cost: If you eat the cupcakes, you can’t also eat the brownies. Every time we choose to do something, we’re choosing not to do something...

Wed Oct 9, 2024 12:32
Facing the future

The Tofflers explained that Future Shock kicks in when the world changes faster than we’re ready for. We react instead of respond, and often shut down in the face of too much of the new. When our world changes (and it always does, more now than ever) we have four choices. And only one of them is helpful. DENY: We can pretend that...

Tue Oct 8, 2024 12:27

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