Each year, for more than 20 years, Bill Gardner of Gardner Design has been studying thousands of logos to select the strongest fit for the year’s Trend Report. “Flat Box” logos (above) by Scorpion Rose Studio and Semi:Formal, Blue Blazes, Asterisk, and Creative Spark. Speaking about the collection, Bill said, “As ever, this report is an...

Each year, the students of SVA’s Masters in Branding program spend 100 days documenting their process with a chosen creative endeavour. This year, Print Mag has been showcasing each student. Here are a few 100 Days projects that stood out from a logo perspective. Kaylin Ingram’s Brand Castles is a creative look at how the businesses...

In December 2023, the Chengdu 2025 Organising Committee (OC) initiated a national contest to create the logo, mascot and slogan of The World Games 2025. There were 3,562 logo entries, and in early April 2024 a meeting was convened in Chengdu to narrow the entries down to ten finalists. Following professional refinement, five candidate emblems...

The Zelman Meats logo, designed by Red Dot Studio, identifies Misha Zelman’s steakhouse in Knightsbridge, London. Speaks for itself. Red Dot Studio elsewhere on Logo Design Love with their work for Flipper Taps.

Shoop is the brainchild of Noam Oppenheimer, an Israeli architect with a burning passion to bring hot soup to the people of central London. Alongside chef Brem Gil, their mission is to serve up delicious soups (and sandwiches and salads) freshly made every day from seasonal ingredients. With a site secured in Fitzrovia, the biggest challenge was...

A new book by Steven Skaggs dropped through the letterbox, titled The Hidden Factor: Mark and Gesture in Visual Design (2023). It’s by no means logo-focused, but that’s good, because logos are, after all, pieced together using the same marks that make up all our visual surroundings, and it’s useful to step back once in a while and recognise that....