Design agency Evoke (Brighton, UK) has created a brand expansion for Pan Macmillan that intends to bring the publisher and its books closer together.  The intent is to help readers, illustrators, and authors better understand what the publisher offers. Evoke designers began with the client’s well-established double-M logo. From the Evoke website:  “We...

Luxury fashion brand Nanushka introduced a new branding initiative in 2023, aiming to “seamlessly weave heritage craft with contemporary geometric forms.” The post Patterning A New Identity appeared first on LogoLounge.

Etihad Rail has launched a modernized logo inspired by the peregrine falcon. The post Connection and Commitment appeared first on LogoLounge.

Atlantic New York's YouTube ad for the last Blockbuster in Bend, Oregon, declares, “One way or another, we’ll still be here,” featuring repurposed signs. Meanwhile, Mineral, an AI company spun from Alphabet’s X in 2023, seeks to transform food production using agricultural data and a brand identity from Prophet. The post Quick Reads appeared first...

Kit Studio was brought in to fuse the missing links in London Transport Museums retail shop. The post Iconic Story, New Telling appeared first on LogoLounge.

Jony Ive’s LoveFrom introduces Montgomery the bear as its new mascot, while Mozilla rebrands with a refreshed Mozilla monster to "reclaim the internet." The post Creature Creations appeared first on LogoLounge.