Seth Godin's riffs on marketing, respect, and the ways ideas spread.
6k followers 9 článkov/týždeň
The paradox of self skepticism

If we’re to publish, teach, invent, imagine or promote, we need the confidence to believe that we have something to offer. That we are, in some way, right. But the enterprise of rational thought is based on theories, tests and improvements. We can never be certain, all we have is the best available explanation. So the hard work...

Wed Jun 26, 2024 11:47
Return on effort

It’s a pretty simple calculation. How much value per dollar does a freelancer produce for you? What’s the psychic reward for the time you put into your favorite hobby? That machine that takes time and money to set up and run… what does it create when it’s operating? Not everything can or should be evaluated on a return on effort...

Tue Jun 25, 2024 11:36
Leprechauns

Is there a rainbow underneath your pot of gold? Sometimes, we get it backwards.

Mon Jun 24, 2024 11:50
Assume lack of context

The person you’re working with might not know what you know, might not see what you see. It’s tempting to begin where we are. But it’s more useful to begin where they are.

Sun Jun 23, 2024 11:57
The Coney Island problem

Disney theme parks created more than 20 billion dollars in revenue last year. Coney Island, not so much. Coney Island is dozens of small honky tonk vendors and attractions, an ecosystem, not a corporation. Independent local stores got hammered by the more organized stores in the mall and then by the centrally controlled...

Sat Jun 22, 2024 12:35
The Western Union trap

When the telephone began to gain traction, the monopoly of the time, Western Union, decided to get even better at sending telegrams.

Fri Jun 21, 2024 12:36

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